Silent Conversation tells classic stories, poems and haiku in an interactive way, inspired by Walter Savage Landor's motto What is reading but silent conversation?. They are presented as levels where the player controls a small line (similar to a text prompt) to go through the winding words.
I found an old note that contained a project to write a haiku every day. My project started in December 2018 and ended promptly in January 2019. The themes included work, baking, and difficulty finding nice fabric.
More than ever, people are choosing how to spend their time based on the amount of attention they can garner—and you and I are no exception. Everyone is susceptible to this logic. But what I want to argue in this piece is that tech startup founders are particularly susceptible to this tendency.
Working at and around startups for several years, I’ve noticed many founders prioritizing culture, visibility, and perception over product, customer development, and strategy. Maybe this is to be expected in a time where culture moves faster and is perceived as more important than ever. But I find it unusual that the tech industry seems unaware of a whole class of typical mistakes founders make in pursuit of cultural relevance.
Early stage companies often deal with questions like “Why don’t we have as much adoption as we’d like at this time?” “Why aren’t we driving enough sales?” “Why is our churn rate so high and how do we raise retention?” and my favorite, “Why do we have no users?”
There are many ways to address these issues, but I find that companies frequently—and incorrectly—identify their public presence as the way to solve them.