You live only once The logician would argue, You only live once should be rewritten as You live only once, with only next to the thing it qualifies, once. The logician would be unbearably pedantic, but there is a grain of good taste in the pedantry. Writing is often clearer and more elegant when a writer pushes an only or a not next to the thing that it quantifies. In 1962 John F. Kennedy declared, “We choose to go to the moon not because it is easy but because it is hard.” That sounds a lot classier than “We don’t choose to go to the moon because it is easy but because it is hard." Steven Pinker, The Sense of Style grammar
The deeper unconscious intentions Some time ago, a friend insisted that people should not listen to practicing architects or read what they write. According to him, the lack of logic in our discourse, the incongruity of our words, and the overzealousness in readings brought about by the biographical revision of our work were of little value. In his book The Eyes of the Skin, Juhani Pallasmaa approaches it from the opposite direction, but ultimately gives the same advice: The verbal statements of artists and architects should not usually be taken at their face value, as they often merely represent a conscious surface rationalization, or defense, that may well be in sharp contradiction to the deeper unconscious intentions giving the work its very life force. Smiljan Radić, No Objection to the Moon... The Eyes of the Skin: Architecture and the Senses designart