My approach to what I do in my job — and it might even be the approach to my life — is that everything I do is the most important thing I do. Whether it’s a play or the next film. It is the most important thing. I know it’s not going to be the most important thing, and it might not be close to being the best, but I have to make it the most important thing. That means I will be ambitious with my job and not with my career. That’s a very big difference, because if I’m ambitious with my career, everything I do now is just stepping-stones leading to something — a goal I might never reach, and so everything will be disappointing. But if I make everything important, then eventually it will become a career. Big or small, we don’t know. But at least everything was important.
A theory of change is the opposite of a theory of action — it works backwards from the goal, in concrete steps, to figure out what you can do to achieve it. To develop a theory of change, you need to start at the end and repeatedly ask yourself, “Concretely, how does one achieve that?”
A couple of months back, Craig mentioned in a video that he has a doc filled to the brim with snippets of text—nice words, compliments, and thanks that had been sent his way for his work. Whenever someone says something nice he just copy/pastes it into that doc.
It sounds silly at first and perhaps a little egotistical. Behold! I have a document that proves how great I am!
But I started doing it just to see what it feels like and…hey…actually? It’s so great! When I’m feeling low (often) or whenever the world feels unstable (extremely often) it’s so very nice to return to a few kind words about my work. It reminds me just how much these words of praise mean, it reminds me that I ought to pass that favor along.