My approach to what I do in my job — and it might even be the approach to my life — is that everything I do is the most important thing I do. Whether it’s a play or the next film. It is the most important thing. I know it’s not going to be the most important thing, and it might not be close to being the best, but I have to make it the most important thing. That means I will be ambitious with my job and not with my career. That’s a very big difference, because if I’m ambitious with my career, everything I do now is just stepping-stones leading to something — a goal I might never reach, and so everything will be disappointing. But if I make everything important, then eventually it will become a career. Big or small, we don’t know. But at least everything was important.
A theory of change is the opposite of a theory of action — it works backwards from the goal, in concrete steps, to figure out what you can do to achieve it. To develop a theory of change, you need to start at the end and repeatedly ask yourself, “Concretely, how does one achieve that?”
I recognize this is a very niche endeavor, but the art and craft of maintaining a homepage, with some of your writing and a page that's about you and whatever else over time, of course always includes addition and deletion, just like a garden — you're snipping the dead blooms. I do this a lot. I'll see something really old on my site, and I go, “you know what, I don't like this anymore,” and I will delete it.
But that's care. Both adding things and deleting things. Basically the sense of looking at something and saying, “is this good? Is this right? Can I make it better? What does this need right now?” Those are all expressions of care. And I think both the relentless abandonment of stuff that doesn't have a billion users by tech companies, and the relentless accretion of garbage on the blockchain, I think they're both kind of the antithesis, honestly, of care.