goals
You can't look a big problem too directly in the eye
Let the goals suggest themselves
Lost purposes
So many tactics, so well entrenched
I won't get
People I'd like to meet
At least everything was important
A Quote by Mads MikkelsenMy approach to what I do in my job — and it might even be the approach to my life — is that everything I do is the most important thing I do. Whether it’s a play or the next film. It is the most important thing. I know it’s not going to be the most important thing, and it might not be close to being the best, but I have to make it the most important thing. That means I will be ambitious with my job and not with my career. That’s a very big difference, because if I’m ambitious with my career, everything I do now is just stepping-stones leading to something — a goal I might never reach, and so everything will be disappointing. But if I make everything important, then eventually it will become a career. Big or small, we don’t know. But at least everything was important.
Theory of Change
An Essay by Aaron SwartzA theory of change is the opposite of a theory of action — it works backwards from the goal, in concrete steps, to figure out what you can do to achieve it. To develop a theory of change, you need to start at the end and repeatedly ask yourself, “Concretely, how does one achieve that?”
On Motivation
I’ve had this (semi-vague) idea that I want to write about what keeps us excited to work on Are.na, on the occasion of its 10th (yes 10th) birthday. While writing generally is a tricky process for me, this subject motivation is even trickier.
In turning this subject around in my mind, and thinking about all the people and things that have been influential, I have some idea about what keeps us going.
Nodal points
I started thinking about all the other important “nodal points” (I don’t know what else to call this) of people, places, books, albums, websites, etc. that all played a part in shaping who I am as a person and what I think is important. These points are a combination of seeking things out myself and getting a recommendation that felt like it was actually for me. A mixture of both passive and active knowledge acquisition.
ultimately, it's the totality of those “nodal points” that indicate one’s own unique perspective. It doesn’t matter if you specifically sought out the nodal point or not, it’s the recognition that counts. When you encounter a piece of life-changing information (no matter how large the change part is), you are simultaneously discovering and creating “yourself,” becoming incrementally more complete. Your perspective (where your gaze is directed) is made up of a meandering line through these points. Learning (or maybe some precursor to learning) is a lot about developing the intuition to recognize when something you find in the world is going to be a nodal point for you.
Infinite varieties of contexts
Over the course of 10 years of using Are.na, I have fully adopted the view that any piece of information can be important to a person given the right context. And on Are.na, pieces of information can be arranged in infinite varieties of contexts – their respective meaning shifts as the proximate information shifts. In other words, the more connections a block has, the more opportunities it has to be a nodal point.
A lifelong project
One question that is still hard to answer after 10 years of working on Are.na is “what is the long term vision?” This is difficult for a few reasons.
One reason is that we have to calibrate our definition of long term with the person who is asking the question. Are.na is a lifelong project. Our ideal outcome as a company is not becoming the next Facebook (god forbid), it’s becoming the next Nishiyama Onsen Keiunkan, a hot spring hotel in Japan, and one of the world’s oldest businesses (founded in 705 AD).
Growing in the correct way
It often feels like Are.na itself has its own needs and desires—that Are.na has its own personal intuition. And that we (you and I) are figuring out what it wants to be together. We (the organization that works on Are.na) have a very defined sense of how things should be done and why building Are.na is important, but we try not to be overly dogmatic about what exactly it should evolve into.
…We’ve long had the sense that it’s possible to cultivate an experience on the Internet that is more calm, thoughtful, and introspective. And we’ve long had the view that this is possible not from a technology-oriented approach, but from an approach that is more soft, more personal, and more intuitive.
…If we are the blade, what is the shield? I think it’s speed: The dominant model for online platforms (especially social platforms) is speed and scale at all costs. But to us, growing Are.na in the correct way is more important than growing it quickly.