My approach to what I do in my job — and it might even be the approach to my life — is that everything I do is the most important thing I do. Whether it’s a play or the next film. It is the most important thing. I know it’s not going to be the most important thing, and it might not be close to being the best, but I have to make it the most important thing. That means I will be ambitious with my job and not with my career. That’s a very big difference, because if I’m ambitious with my career, everything I do now is just stepping-stones leading to something — a goal I might never reach, and so everything will be disappointing. But if I make everything important, then eventually it will become a career. Big or small, we don’t know. But at least everything was important.
A theory of change is the opposite of a theory of action — it works backwards from the goal, in concrete steps, to figure out what you can do to achieve it. To develop a theory of change, you need to start at the end and repeatedly ask yourself, “Concretely, how does one achieve that?”
I cannot perceive for you. I can conceive for you and we can then in a sense hold a general agreement about quality of conception and we may all operate under it and that's what is known as a common agreement. But the area of perceiving as such is totally individual, there's no way that we carry it in that sense.
This is not an antisocial gesture; it is in fact a highly ethical one, since trying to get another person to see what and how you see has the potential to become a violation of the other's own autonomy:
There is nothing more unethical than having ambitions for someone else's mind.