My approach to what I do in my job — and it might even be the approach to my life — is that everything I do is the most important thing I do. Whether it’s a play or the next film. It is the most important thing. I know it’s not going to be the most important thing, and it might not be close to being the best, but I have to make it the most important thing. That means I will be ambitious with my job and not with my career. That’s a very big difference, because if I’m ambitious with my career, everything I do now is just stepping-stones leading to something — a goal I might never reach, and so everything will be disappointing. But if I make everything important, then eventually it will become a career. Big or small, we don’t know. But at least everything was important.
A theory of change is the opposite of a theory of action — it works backwards from the goal, in concrete steps, to figure out what you can do to achieve it. To develop a theory of change, you need to start at the end and repeatedly ask yourself, “Concretely, how does one achieve that?”
I recently started compiling a list of defunct blogging platforms. It’s been interesting to see how websites die — from domain parking pages to timeouts to blank pages to outdated TLS cipher errors, there are a multitude of different ways.
When buildings are torn down and rebuilt, the ghost of the old building is often visible in the new one — strangely angled walls and rooms, which make sense only in the context of the space as a living organism. On the web, there are no such restrictions: when a website dies, it leaves no sign of its past self behind.
I think a lot about the lifecycle of websites. I’m frustrated by so much of the short-term thinking I see in the world today, and the way we think about websites is a part of that: it’s “normal” for them to just go up in smoke as soon as their authors stop paying attention. People switch platforms and providers and break links without a second thought. It pains me to see people build websites with no feeling of obligation to them — when you put something out into the world, it is your responsibility to care for it.
At the same time, I wonder if this obsession with permanence is misplaced.