The steepest grade on U.S. main-line track is at the small town of Saluda, on a Norfolk Southern route between Spartanburg, South Carolina, and Asheville, North Carolina. The grade goes on for three miles at a slope of 4 or 5 percent. Trains have not been running on the line since 2001, but the tracks are still maintained.
For those who've never experienced a sunrise in the rural Midwest, it's roughly as soft and romantic as someone's abruptly hitting the lights in a dark room. This is because the land is so flat that there is nothing to impede or gradualize the sun's appearance. It's just all of a sudden there.
We realized a few years ago that the value of switching to Slack was so obvious and the advantages so overwhelming that every business would be using Slack, or “something just like it,” within the decade. It’s validating to see you’ve come around to the same way of thinking. And even though — being honest here — it’s a little scary, we know it will bring a better future forward faster.
However, all this is harder than it looks. So, as you set out to build “something just like it,” we want to give you some friendly advice.
First, and most importantly, it’s not the features that matter. You’re not going to create something people really love by making a big list of Slack’s features and simply checking those boxes. The revolution that has led to millions of people flocking to Slack has been, and continues to be, driven by something much deeper.
Building a product that allows for significant improvements in how people communicate requires a degree of thoughtfulness and craftsmanship that is not common in the development of enterprise software. How far you go in helping companies truly transform to take advantage of this shift in working is even more important than the individual software features you are duplicating.
Second, an open platform is essential. Communication is just one part of what humans do on the job. The modern knowledge worker relies on dozens of different products for their daily work, and that number is constantly expanding. These critical business processes and workflows demand the best tools, regardless of vendor.
Third, you’ve got to do this with love. You’ll need to take a radically different approach to supporting and partnering with customers to help them adjust to new and better ways of working.