Fashion
Substance over style
By the 1930s, the teardrop shape, known since the turn of the century to be the form of least resistance, was incorporated into Boeing and Douglas aircraft, and, being the contemporary artifact that best symbolized the future, the airplane set the style for things generally. The most static of mundane objects were streamlined for no functional purpose, and chromed and rounded staplers, pencil sharpeners, and toasters were hailed as the epitome of design.
...Though all design is necessarily forward-looking, all design or design changes are not necessarily motivated by fickle style trends. The best in design always prefers substance over style, and the lasting concept over the ephemeral gimmick.
Form eschews function
Many of the most contemporary silverware patterns appear to be designed more for how the pieces look than for how they work...There is a kind of design that can ignore function entirely. We might say that this is a "form eschews function" school of design, and one that places considerations of aesthetics, novelty, and style above everything else.
But to design from the handle is to shoot from the hip when it comes to silverware, for the business end of the individual pieces is where the action is going to be. Though Emily Post may not have perceived that tradition emerges out of the minimization of failure, there is no excuse for a designer to overlook the fact. Yet this is exactly what modern product designers seem to do when they strive so hard for a striking new look that they throw out function with tradition.
Good design is practical design
In the context of web design, Dieter Rams’ principle is not only a resounding criticism against mindless trends and meaningless decorations. It is a humanist reminder to put material honesty and social responsibility above the pursuit of the “pixel perfect” design.
Good design is timeless
Good design is timeless. Aiming at timelessness is a way to make yourself find the best answer: if you can imagine someone surpassing you, you should do it yourself. Some of the greatest masters did this so well that they left little room for those who came after. Every engraver since Durer has had to live in his shadow.
Aiming at timelessness is also a way to evade the grip of fashion. Fashions almost by definition change with time, so if you can make something that will still look good far into the future, then its appeal must derive more from merit and less from fashion.
A new wearer of clothes
I say, beware of all enterprises that require new clothes, and not rather a new wearer of clothes.
Who did the teaching, then?
It has been contended sometimes that our response to works of art is entirely learnt and in no way innate; but the questions 'Who did the teaching, then? and how?' have not, I fancy, been much investigated. This contention is very true of our responses to styles and fashions, but it is not true of our response to beauty.
Tradition
Change is of the essence of tradition. Our declining civilization has largely lost the conception of tradition as continuous change by small variations – as evolution, in other words – and can produce only fashions which, one after another, appear, live for a little while, and die without issue.
A timeless quality
Of all Rams’s products, the 606 Universal Shelving System is perhaps his most successful in fulfilling his own principles of good design. It is still in production today, some fifty years after its conception. The system is distinctive yet unobtrusive, and when the shelves and cabinets are filled, its slim profile allows it to fade quietly into the background.
Its ‘plainness’ lends it a timeless quality that has transcended the vagaries of fashion like no other of Rams’s designs. It was conceived in such a way as to optimize its function as simply and in as many different situations as possible, while still permitting upgrades and alterations without falling into obsolescence: all later adaptations and additions could still be integrated into the original structure and sizes.
"Fashion objects are not capable of being long-lived," said Rams in 2007. "We simply cannot afford this throw-away mentality anymore. Good design has to have built-in longevity. I believe that the secret of the longevity of my furniture lies in its simplicity and restraint. Furniture should not dominate, it should be quiet, pleasant, understandable and durable."
Woodblock Prints
An Essay from The Beauty of Everyday Things by Yanagi SōetsuIt seems to me that many printmakers are suffering under a delusion. Looking at current trends, it appears that recent prints are simply copying fine art and painting. Some printmakers are working in the nanga style of painting. Others are attempting to reproduce the effects of oil. Some cleverly contrived prints are often difficult to distinguish from paintings done with a brush. The question arises: Why are these printmakers working in the medium of woodblock printing at all?
For prints to follow in the footsteps of painting has very little meaning. The art of the brush and palette should be left to the brush and palette.
Reading Design
A WebsiteReading Design is an online archive of critical writing about design. The idea is to embrace the whole of design, from architecture and urbanism to product, fashion, graphics and beyond. The texts featured here date from the nineteenth century right up to the present moment but each one contains something which remains relevant, surprising or interesting to us today.
Cubed
A dry, husky business
Despite the furor over their aggressive unmanliness, clerks, and with them the office, crept silently into the world of nineteenth-century America. Moral philosophers were mostly preoccupied with the clang of industrialization and its satanic mills, and most regarded as negligible the barely audible scratch of pens across ledgers and receipts that characterized the new world of clerical work. It was only a “dry, husky business,” as the narrator of Bartleby had it.
A segment of the enormous file
As office buildings grew taller, and flammability became a problem, steel file cabinets replaced wooden ones – the tall cabinets mimicking the shape of the skyscraper, such that the “file” seemed to be a metaphorical stand-in for the office itself. “Each office within the skyscraper,” C. Wright Mills would argue some years later, “is a segment of the enormous file, a part of the symbolic factory that produces the billion slips of paper that gear modern society into its daily shape.” Aldous Huxley, in his dystopian novel Brave New World, could imagine no more powerful symbol of a totally bureaucratized world than the idea of each person having his or her name on a file.
Taylorism
“In the past the man has been first. In the future the system must be first.” — Fred W. Taylor
Taylorism was a way of thinking that came at the expense of the workers’ own knowledge of their system. Taylor summed up his philosophy thus:
“It is only through enforced standardization of methods, enforced adoption of the best implements and working conditions, and enforced cooperation that this faster work can be assured. And the duty of enforcing the adoption of standard and enforcing this cooperation rests with the management alone.”
The unscripted practices of the old offices would remain, but as a kind of subterfuge: in the future, a leisurely pace wouldn’t be the norm; time would not be given, but stolen.
Divided against itself
By separating knowledge from the basic work process (“the separation of conception from execution,” as Harry Braverman once put it), in the factory as well as the office, the ideology of Taylorism all but ensured a workplace divided against itself, both in space and in practice, with a group of managers controlling how work was done and their workers merely performing that work.
Somewhat more dangerously, this division put into serious doubt the notion that office workers were, as a whole, on the way up. It became increasingly clear from the shape of the offices themselves, and from the distance between the top and the bottom rungs of the “ladder”, that some workers were never going to join the upper layers of management. For some, work was always, frankly, going to suck.
Form follows finance
The formula that Sullivan coined to explain this individualist-conformist principle has become a commonplace of architectural history: “Form follows function.” The envelope of the building was to reflect no particular style, no empty ideal, but rather, with as pure a transparency as possible, the shape and feel of the interior. It was the office that determined the skyscraper – a fact that might have had a beneficial effect on the form of the office itself.
But the result was the opposite: few conceptions of the office have had a more deleterious effect on the human work environment. The title of an influential work by the architectural historian Carol Willis gives us a better, if less palatable, explanation: Form follows Finance. For by and large, making an office “functional” had less to do with making it serve the needs of a particular corporation and much more with serving any corporation. The point was not to make an office building per specification of a given company, but rather to build for an economy in which an organization could move in and out of a space without any difficulty. The space had to be eminently rentable.
Serendipity
This was not meant to be like Bell Labs; there were no expectations that the clerical workers would run into their managers in a “serendipitous encounter” and produce a new innovation. The ideas was rather to create a workplace in which status barriers seemed to dissolve, in which participation and friendliness all around made the work environment look less like the white-collar factory it was.
Office survival
“The caveman was undoubtedly very pleased to find a good cave but he also undoubtedly positioned himself at the entrance looking out. Protect your back but know what is going on outside is a very good rule for survival. It is also a good survival rule for life in offices.” — Robert Propst, The Office: A Facility Based on Chicago
The office landscape
An organic, almost forest-like office layout.
There is an affinity with certain planned “landscapes” of the natural world – namely, the classic Italian Baroque garden. In the sample plans the Schnelle brothers devised, the arrangement of desks seems utterly chaotic, totally unplanned – a mess, like a forest of refrigerator magnets. But, as with the seemingly “wild” overgrowth of a “natural” garden, the office landscape is more thoroughly planned than any symmetrical and orderly arrangement of desks. Imaginary lines wend their way around every cluster, delineating common pools of activity; between and through the undergrowth of clusters are invisible, sinuous paths of work flow.
Open-plan the world
In the end, noise would always be a problem, when quiet was not placed at a premium. Interaction and communication were conceived of as norms in the landscaped office; introspection and concentration were sidelines. In the rush to open-plan the world, some crucial values for the performance of work were lost.
The cubicle
The cubicle had the effect of putting people close enough to each other to create serious social annoyances, but dividing them so that they didn’t actually feel that they were working together. It had all the hazards of privacy and sociability but the benefits of neither. It got so bad that nobody wanted them taken away; even those three walls offered some kind of psychological home, a place one could call one’s own. All these factors could deepen the frenzied solitude of an office worker.
Chilled-out anxiety
Working in the typical dot-com office was an admixture of frenetic pace and a relaxed overall atmosphere, exemplifying that chilled-out anxiety which was the general mood of the 1990’s.
A resource
The office, Chiat argued, had become the site of a turf war, not a place to do work. Changing the office “means focusing on doing great work instead of focusing on agency politics,” he argued. “You come to work because the office is a resource.”