Today I made an Exit page. So many people end their visit by hitting the Back button on their browser. The exit page is a last attempt to get them to explore the Blog Directory to find an entertaining blog. Or failing that to try a search on a search engine they may have never tried before.
Entering or exiting through a doorway serves as an ‘event boundary’ in the mind, which separates episodes of activity and files them away. Recalling the decision or activity that was made in a different room is difficult because it has been compartmentalized.
A woodworker works along the grain of the wood to prevent splinter. A butcher slices across to the muscle fiber to improve tenderness. A sailor trims the sail to balance the lift and drag from the wind. When we respect the material, the material pays us back in convenience, safety, and efficiency.
Good web design requires the same understanding of and respect for the materials. And that material is the browser, along with its semantic HTML, default styles, and standard behaviors. But the wide use of design software such as Figma, Sketch, and AdobeXD has trivialized the nuances of such material into “canvases” or “artboards” of pre-defined sizes. The convenient styling and manipulation of pixels and objects have disguised the hierarchy of the DOM, the constraints of the device, and the personal preferences and browser setting from real users. Dishonest tools encourage dishonest design.
In the context of web design, Dieter Rams’ principle is not only a resounding criticism against mindless trends and meaningless decorations. It is a humanist reminder to put material honesty and social responsibility above the pursuit of the “pixel perfect” design.