The notion of a thermal optimum persists There is an underlying assumption that the best thermal environment never needs to be noticed, and that once an objectively "comfortable" thermal environment has been provided, all of our thermal needs will have been met. The use of all of our extremely sophisticated environmental control systems is directed to this one end—to produce standard comfort zone conditions. Lisa Heschong, Thermal Delight in Architecture heatcomfortenvironmentux
Interlocking "The art world is highly invested in the idea that you can take an object and set it in a room, and the internal relationships will be so strong and so meaningful that all the kinds of change that take place on the object as a result of its being in a new environment will not critically affect our perception of the object. If that is the given assumption, then the object can be moved from one environment to another without its being critically altered, which then gives rise to the illusion that it can be moved from culture to culture, that it has the ability to transcend its cultural specificity, which in turn gives rise to the ultimate illusion that the object can transcend time. Because what is being claimed is that there exist certain objects isolated and meaningful enough to be transcendent, that they have the power to go on and on, that they are, as it were, timeless. "Well, one of the things that I was becoming involved in at that point in playing artist was the growing suspicion that this breaking down of the edge, the idea of the painting's moving into its environment, was putting the whole heightened rationale of the art object into doubt. There is simply no real separation line, only an intellectual one, between the object and its time environment. They are completely interlocking: nothing can exist in the world independent of all the other things in the world." Lawrence Wechler & Robert Irwin, Seeing Is Forgetting the Name of the Thing One Sees Deep Interlock contextchangeenvironmentobjects
Little sense of season The real world of technology denies the existence and the reality of nature. For instance, there is little sense of season as one walks through a North American or western European supermarket. Just as there is a little sense of season, there is little sense of climate. Everything possible is done to equalize the ambiance – to construct and environment that is warm in the winter, cool in the summer. Ursula M. Franklin, The Real World of Technology naturecyclesenvironment
The receiving end At times it helps to rephrase an observation in line with a perspective from the receiving end of technology. When my colleagues in the field of cold-water engineering speak of "ice-infested waters", I am tempted to think of "rig-infested oceans". Language is a fine barometer of values and priorities. As such it deserves careful attention. Ursula M. Franklin, The Real World of Technology valuesenvironmentlanguage
Walden A Book by Henry David Thoreau The quality of the dayI went to the woodsI love to be aloneQuiet desperationA new wearer of clothes+2 More Upstream ColorThoreau 2.0Upstream Color Original Soundtrack naturesolitudeenvironmentlabor
The Elements of Style A Book by William Strunk Jr. & E.B. White www.gutenberg.org Choose a suitable design and hold to itMake the paragraph the unit of compositionUse the active voicePut statements in positive formSpecific, definite, concrete+9 More The Elements of Typographic StyleThe Elements of Graphing DataThe Sense of StyleThe superficial aspects of what someone else is doing writingcommunication
Choose a suitable design and hold to it A basic structural design underlies every kind of writing. Writing, to be effective, must follow closely the thoughts of the writer, but not necessarily the order in which those thoughts occur. This calls for a scheme of procedure. In some cases, the best design is no design, as with a love letter, which is simply an outpouring, or with a casual essay, which is a ramble. But in most cases, planning must be a deliberate prelude to writing. The more clearly the writer perceives the shape, the better are the chances of success. Such tortuous syntax
Make the paragraph the unit of composition As a rule, begin each paragraph either with a sentence that suggests the topic or with a sentence that helps the transition. More commonly, the opening sentence simply indicates by its subject the direction the paragraph is to take.
Use the active voice "I shall always remember my first visit to Boston” is better than "My first visit to Boston will always be remembered by me."
Put statements in positive form Make definite assertions. Use the word not as a means of denial or in antithesis, never as a means of evasion. "He was not very often on time” becomes “He usually came late.” “She did not think that studying Latin was much use” becomes “She thought the study of Latin useless." Consciously or unconsciously, the reader is dissatisfied with being told only what is not; the reader wishes to be told what is. If your every sentence admits a doubt, your writing will lack authority.
Specific, definite, concrete Prefer the specific to the general, the definite to the vague, the concrete to the abstract. examples
Omit needless words When a sentence is made stronger, it usually becomes shorter. Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all sentence short, or avoid all detail and treat subjects only in outline, but that every word tell. Less, but better brevitysimplicityminimalism
The principle of parallel construction This principle, that of parallel construction, requires that expressions similar in content and function be outwardly similar. Blessed are the poor in spirit; for theirs in the kingdom of Heaven. Blessed are they that mourn; for they shall be comforted. Blessed are the meek; for they shall inherit the earth. Structural parallelism form
Steering by stars that are disturbingly in motion Here we leave solid ground. Who can confidently say what ignites a certain combination of words, causing them to explode in the mind? Who knows why certain notes in music are capable of stirring the listener deeply, though the same notes slightly rearranged are impotent? These are high mysteries, and this chapter is a mystery story, thinly disguised. There is no satisfactory explanation of style, no infallible guide to good writing, no assurance that a person who thinks clearly will be able to write clearly, no key that unlocks the door, no inflexible rule by which writers may shape their course. Writers will often find themselves steering by stars that are disturbingly in motion.
Design informs even the simplest structure Design informs even the simplest structure, whether of brick and steel or of prose. Even the kind of writing that is essentially adventurous and impetuous will on examination be found to have a secret plan: Columbus didn’t just sail, he sailed west, and the New World took shape from this simple and, we now think, sensible design.
Do not overstate When you overstate, readers will be instantly on guard, and everything that has preceded your overstatement as well as everything that follows it will be suspect in their minds because they have lost confidence in your judgment or your poise. A single overstatement, wherever or however it occurs, diminishes the whole.
Place the emphatic words of a sentence at the end The proper place in the sentence for the word or a group of words that the writer desires to make most prominent is usually the end. The principle that the proper place for what is to be made most prominent is the end applies equally to the words of a sentence, to the sentences of a paragraph, and to the paragraphs of a composition.
Writing is one way to go about thinking And the practice and habit of writing not only drains the mind but supplies it, too. Expressing ideas helps to form them thinking
Style is not separate from substance Young writers often suppose that style is a garnish for the meat of prose, a sauce by which a dull dish is made palatable. Style has no such separate entity; it is nondetachable, unfilterable. The beginner should approach style warily, realizing that it is an expression of self, and should turn resolutely away from all devices that are popularly believed to indicate style - all mannerisms, tricks, adornments. The approach to style is by way of plainness, simplicity, orderliness, sincerity. The young writer should learn to spot them - words that at first glance seem freighted with delicious meaning but that soon burst in air, leaving nothing but a memory of bright sound. style