The effort heuristic Psychologists have noted that people tend to place greater artistic value on images when they can see the work that has gone into them — a tendency known as the “effort heuristic”. They are also more likely to connect emotionally with the work if they can detect the human hand, says Goldsmiths’ Chamberlain. “There’s an argument that if we see a brush stroke, we almost recreate it, and that’s part of the connection we feel with the artist — you can feel the intention.” Perhaps to capitalize on this, some architects now show presentation drawings that look hand-drawn but are actually generated entirely by computer. “It’s totally fake,” says Brillhart. “They just take a computer image into Photoshop and put filters over it to make it look like it’s drawn by hand. It’s kind of amusing — instead of just sitting down and drawing for an hour, they spend eight hours making it look like a hand drawing.” Nick Jones, Back to the Drawing Board liespsychologydeception
Wasting light Yamamoto Sanehiko, president of the Kaizo publishing house, told me of something that happened when he escorted Dr. Einstein on a trip to Kyoto. As the train neared Ishiyama, Einstein looked out the window and remarked, "Now that is terribly wasteful." When asked what he meant, Einstein pointed to an electric lamp burning in broad daylight. And the truth of the matter is that Japan wastes more electric light than any Western country except America. Jun'ichirō Tanizaki & Thomas J. Harper, In Praise of Shadows Poured lightwaste