The Elements of Style A Book by William Strunk Jr. & E.B. White www.gutenberg.org Choose a suitable design and hold to itMake the paragraph the unit of compositionUse the active voicePut statements in positive formSpecific, definite, concrete+9 More The Elements of Typographic StyleThe Elements of Graphing DataThe Sense of StyleThe superficial aspects of what someone else is doing writingcommunication
Wasting light Yamamoto Sanehiko, president of the Kaizo publishing house, told me of something that happened when he escorted Dr. Einstein on a trip to Kyoto. As the train neared Ishiyama, Einstein looked out the window and remarked, "Now that is terribly wasteful." When asked what he meant, Einstein pointed to an electric lamp burning in broad daylight. And the truth of the matter is that Japan wastes more electric light than any Western country except America. Jun'ichirō Tanizaki & Thomas J. Harper, In Praise of Shadows Poured lightwaste