The effort heuristic Psychologists have noted that people tend to place greater artistic value on images when they can see the work that has gone into them — a tendency known as the “effort heuristic”. They are also more likely to connect emotionally with the work if they can detect the human hand, says Goldsmiths’ Chamberlain. “There’s an argument that if we see a brush stroke, we almost recreate it, and that’s part of the connection we feel with the artist — you can feel the intention.” Perhaps to capitalize on this, some architects now show presentation drawings that look hand-drawn but are actually generated entirely by computer. “It’s totally fake,” says Brillhart. “They just take a computer image into Photoshop and put filters over it to make it look like it’s drawn by hand. It’s kind of amusing — instead of just sitting down and drawing for an hour, they spend eight hours making it look like a hand drawing.” Nick Jones, Back to the Drawing Board liespsychologydeception
The Thing-deadline calculus Now, I understand deadlines. I understand that the plane will take off whether or not I’m on it, or the importance of beating the holiday retail rush, or that "the show must go on". It is perfectly clear to me how people use timekeeping technology to coordinate social activity. It’s actually quite remarkable when you step back and look at it. But, over the years, I have observed that there is a difference between those examples and the ones around the delivery of Things, which tend to be completely arbitrary. When you wrap an arbitrarily complex endeavor up in a neat launch date, the goal seems to be more about coercing the people beneath you to absorb the overhead of all the details you left out—that or sweating it yourself. As a tool for coordinating human activity, I have come to believe that the Thing-deadline calculus is, considering more sophisticated alternatives, unnecessarily crude. Dorian Taylor, On the "Building" of Software and Websites Deadlines are bullshitNever enough timeDriving engineers to an arbitrary date is a value destroying mistake planningproducts