95% of the information on the web is written language. It is only logical to say that a web designer should get good training in the main discipline of shaping written information, in other words: Typography.
Building structure requires serious listening, serious reflection, and serious imagination. All this requires experience, and no matter how experienced you are, it costs you. We spend our time and nerves to save users their time and nerves. Well-designed things give us the invaluable present of time. Well-designed products do not just save us time, they make us enjoy the time we spend with them. They make us feel that someone has been thinking about us, that a nice person took care of the little things for us. This is mainly why we perceive well-designed things as more beautiful the longer we use them, and the more used they become.
Now, I understand deadlines. I understand that the plane will take off whether or not I’m on it, or the importance of beating the holiday retail rush, or that "the show must go on". It is perfectly clear to me how people use timekeeping technology to coordinate social activity. It’s actually quite remarkable when you step back and look at it. But, over the years, I have observed that there is a difference between those examples and the ones around the delivery of Things, which tend to be completely arbitrary. When you wrap an arbitrarily complex endeavor up in a neat launch date, the goal seems to be more about coercing the people beneath you to absorb the overhead of all the details you left out—that or sweating it yourself. As a tool for coordinating human activity, I have come to believe that the Thing-deadline calculus is, considering more sophisticated alternatives, unnecessarily crude.