Psychologists have noted that people tend to place greater artistic value on images when they can see the work that has gone into them — a tendency known as the “effort heuristic”. They are also more likely to connect emotionally with the work if they can detect the human hand, says Goldsmiths’ Chamberlain. “There’s an argument that if we see a brush stroke, we almost recreate it, and that’s part of the connection we feel with the artist — you can feel the intention.”
Perhaps to capitalize on this, some architects now show presentation drawings that look hand-drawn but are actually generated entirely by computer. “It’s totally fake,” says Brillhart. “They just take a computer image into Photoshop and put filters over it to make it look like it’s drawn by hand. It’s kind of amusing — instead of just sitting down and drawing for an hour, they spend eight hours making it look like a hand drawing.”
The other day I was doom-scrolling twitter, and I saw a delightful article titled “The Case for Fussy Breakfasts.” I love food and especially breakfast, and since the pandemic hit I’ve been using my breaks in between meetings (or sometimes on meetings, shh) to make a full bacon, poached egg, vegetable plate, so I really got into the article. This small joy of creating a bit of space for myself for the most important meal of the day has been meaningful to me — while everything else feels out of control, indulging in some ceremony has done a tiny part to offset the intensity of our collective situation.
It caused me to think of this “fussiness” as applied to other inconsequential joys. A walk. A bath. What about programming?
While we’re all laser-focused on shipping the newest feature with the hottest software and the best Lighthouse scores, I’ve been missing a bit of the joy on the web. Apps are currently conveying little care for UX, guidance, richness, and — well, for humans trying to communicate through a computer, we’re certainly bending a lot to… the computer.
When a site is done with care and excitement you can tell. You feel it as you visit, the hum of intention. The craft, the cohesiveness, the attention to detail is obvious. And in turn, you meet them halfway. These are the sites with the low bounce rates, the best engagement metrics, the ones where they get questions like “can I contribute?” No gimmicks needed.
What if you don’t have the time? Of course, we all have to get things over the line. Perhaps a challenge: what small thing can you incorporate that someone might notice? Can you start with a single detail? I didn’t start with a poached egg in my breakfast, one day I made a goofy scrambled one. It went on from there. Can you challenge yourself to learn one small new technique? Can you outsource one graphic? Can you introduce a tiny easter egg? Say something just a little differently from the typical corporate lingo?