The effort heuristic Psychologists have noted that people tend to place greater artistic value on images when they can see the work that has gone into them — a tendency known as the “effort heuristic”. They are also more likely to connect emotionally with the work if they can detect the human hand, says Goldsmiths’ Chamberlain. “There’s an argument that if we see a brush stroke, we almost recreate it, and that’s part of the connection we feel with the artist — you can feel the intention.” Perhaps to capitalize on this, some architects now show presentation drawings that look hand-drawn but are actually generated entirely by computer. “It’s totally fake,” says Brillhart. “They just take a computer image into Photoshop and put filters over it to make it look like it’s drawn by hand. It’s kind of amusing — instead of just sitting down and drawing for an hour, they spend eight hours making it look like a hand drawing.” Nick Jones, Back to the Drawing Board liespsychologydeception
How to write a high-engagement tweet An Article by Rach Smith rachsmith.com Pick a stance that that could be mistaken as contrarian, but in reality most people actually agree with. Posit your argument as if there are "people" who have been spreading the opposing view. You don't have to be specific about who it is. In fact, they don't actually have to exist. Make the subject matter something that people get emotional about: gender inequality in tech, TypeScript vs. JavaScript, hiring processes, etc. Watch the engagement from people agreeing with you/bonding over your common enemy roll in. Things that increase popularity that I generally don't doCoevolution and the bad take machine mediaargument