The effort heuristic Psychologists have noted that people tend to place greater artistic value on images when they can see the work that has gone into them — a tendency known as the “effort heuristic”. They are also more likely to connect emotionally with the work if they can detect the human hand, says Goldsmiths’ Chamberlain. “There’s an argument that if we see a brush stroke, we almost recreate it, and that’s part of the connection we feel with the artist — you can feel the intention.” Perhaps to capitalize on this, some architects now show presentation drawings that look hand-drawn but are actually generated entirely by computer. “It’s totally fake,” says Brillhart. “They just take a computer image into Photoshop and put filters over it to make it look like it’s drawn by hand. It’s kind of amusing — instead of just sitting down and drawing for an hour, they spend eight hours making it look like a hand drawing.” Nick Jones, Back to the Drawing Board liespsychologydeception
Candide A Novel by Voltaire Things cannot be other than as they areWe must cultivate our garden Your new electronic microscope
Things cannot be other than as they are “It is demonstrably true that things cannot be other than as they are. For, everything having been made for a purpose, everything is necessarily for the best purpose.” — Professor Pangloss purposemeaning
We must cultivate our garden ‘You must have a vast and magnificent estate,’ said Candide to the turk. ‘I have only twenty acres,’ replied the old man; ‘I and my children cultivate them; and our labour preserves us from three great evils: weariness, vice, and want.’ Candide, on his way home, reflected deeply on what the old man had said. ‘This honest Turk,’ he said to Pangloss and Martin, ‘seems to be in a far better place than kings…. I also know,’ said Candide, ‘that we must cultivate our garden.’ lifegardens