95% of the information on the web is written language. It is only logical to say that a web designer should get good training in the main discipline of shaping written information, in other words: Typography.
Building structure requires serious listening, serious reflection, and serious imagination. All this requires experience, and no matter how experienced you are, it costs you. We spend our time and nerves to save users their time and nerves. Well-designed things give us the invaluable present of time. Well-designed products do not just save us time, they make us enjoy the time we spend with them. They make us feel that someone has been thinking about us, that a nice person took care of the little things for us. This is mainly why we perceive well-designed things as more beautiful the longer we use them, and the more used they become.
“It is demonstrably true that things cannot be other than as they are. For, everything having been made for a purpose, everything is necessarily for the best purpose.” — Professor Pangloss
‘You must have a vast and magnificent estate,’ said Candide to the turk.
‘I have only twenty acres,’ replied the old man; ‘I and my children cultivate them; and our labour preserves us from three great evils: weariness, vice, and want.’
Candide, on his way home, reflected deeply on what the old man had said. ‘This honest Turk,’ he said to Pangloss and Martin, ‘seems to be in a far better place than kings…. I also know,’ said Candide, ‘that we must cultivate our garden.’