Creativity
The Design Squiggle
- ââDesign skirmishesââ
- ââWonder Plotsââ
- ââEmbracing the messââ
- ââThe Design Diagramââ
- ââOn Greatnessââ
Begin with your work
AÂ Quote by Edward TufteIn doing creative work, do not start your day with addictive time-vampires such as The New York Times, email, and Twitter. All scatter the eye, and mind, produce diverting vague anxiety, clutter short-term memory. Instead, begin with your work. Many creative workers have independently discovered this principle.
The evolution of devices
All the first antecedents of man's devices were given him by Nature. Every one of his devices is traceable back to something in nature which suggested the first remote and primitive beginnings of its evolution. And every feature in art that man's mind conceived is conceived by a mind that has evolved as a part of nature: that grew out of nature.
The evolution of devices is as much a natural process as the evolution of organisms.
Leveling up aptitude
Your first short story takes 10 days to write. The next one 5 days, the next one 2.5 days, the next one 1.25 days. Then 0.625 days, at which point youâre probably hitting raw typing speed limits. In practice, improvement curves have more of a staircase quality to them. Rather than fix the obvious next bottleneck of typing speed (who cares if it took you 3 hours instead of 6 to write a story; the marginal value of more speed is low at that point), you might level up and decide to (say) write stories with better developed characters. Or illustrations. So youâre back at 10 days, but on a new level.
This kind of improvement replaces quantitative improvement (optimization) with qualitative leveling up, or dimensionality increase. Each time you hit diminishing returns, you open up a new front. Youâre never on the slow endzone of a learning curve. You self-disrupt before you get stuck.
The interesting thing is, this is not purely a function not of raw prowess or innate talent, but of imagination and taste.
Thinking in situations
Naturally, practice is not preceded but followed by theory.
Such study promotes a more lasting teaching and learning
through experience. Its aim is development of creativeness
realized in discovery and invention â the criteria of creativity,
or flexibility, being imagination and fantasy. Altogether
it promotes âthinking in situations,â a new educational concept
unfortunately little known and less cultivated, so far.To prove it in purity
The series of photos of the 1959 model ends or stops with the photograph in which Kiesler triumphantly shows us the shell of his house like the remains of a creature taken from the seabed, a kind of Moby Dick harpooned and finally captured after the obsessive pursuit of a project that has taken up ten years of the life of the architect.
"I think that everybody has only one basic creative idea and no matter how he is driven off, you will find that he always comes back to it until he has a chance to prove it in purity, or die with the idea unrealized." â Frederick Kiesler
Live your ten years
Artists are only creative for 10 years...we engineers are no different. Live your 10 years to the full.
We feel it in our fingers
In System A, there is no architect separate from the contractor. We are builders, simply. As builders, we have a direct feeling about construction. We feel it in our fingers, so it is down to earth. One result of this down-to-earth quality is that everything is somewhat experimental. We make experiments all the time. Sometimes we place a piece of wood this way. Another time, we may like to try it that way. Any time something new comes up in the design of a building, we are very likely to try and invent the best way of building it. This is not a great big invention. Just a simple invention, the way we might invent a way of tying a piece of string, to hold a broken toy together. It is just practical.
To stand independent of himself
The creatorâs love for his work is not a greedy possessiveness; he never desires to subdue his work to himself but always to subdue himself to his work. The more genuinely creative he is, the more he will want his work to develop in accordance with its own nature, and to stand independent of himself.
Violence to the very structure of our being
If we conclude that creative mind is in fact the very grain of the spiritual universe, we cannot arbitrarily stop our investigations with the man who happens to work in stone, or paint, or music, or letters. We shall have to ask ourselves whether the same pattern is not also exhibited in the spiritual structure of every man and woman. And, if it is, whether, by confining the average man and woman to uncreative activities and an uncreative outlook, we are not doing violence to the very structure of our being. If so, it is a serious matter, since we have seen already the unhappy results of handling any material in a way that runs counter to the natural law of its structure.
Intense activity, then relaxation
The working style is based on periods of intense activity, coupled with other periods of more relaxed, reflective contemplation. This working style may not be a reflection of a particular personality trait, but a necessary aspect of creative work, which requires alternating intense effort with relaxation.
Mondegreen
A mondegreen is a mishearing or misinterpretation of a phrase in a way that gives it a new meaning. Mondegreens are most often created by a person listening to a poem or a song; the listener, being unable to clearly hear a lyric, substitutes words that sound similar and make some kind of sense.
American writer Sylvia Wright coined the term in 1954, writing that as a girl, when her mother read to her from Percy's Reliques, she had misheard the lyric "layd him on the green" in the fourth line of the Scottish ballad "The Bonny Earl of Murray" as "Lady Mondegreen".
Misinterpretation as inspiration
A lot of people think dreams and drugs involve some magical inspiration. I think otherwise.
I rarely get inspired by dreams or drugs, but I have my own secret source of inspiration: mishearing other people. Somebody says something, I misinterpret it, and the misinterpretation is quite interesting â more interesting than anything I would have come up with on my own if asked to generate an interesting idea. Maybe itâs a clever joke or turn of phrase. Maybe itâs a neat idea. Sometimes I misunderstand peopleâs entire positions, and end up with positions much more interesting than the ones they were trying to push.
- ââMondegreenââ
Logjam
- That there is a big danger in working in a single medium. The logjam you donât even know youâre stuck in will be broken by a shift in representation.
The fountainhead of beauty
It might be said that the carving of a woodblock encompasses the greatest restriction on freedom. Printmakers come under extraordinary natural constraints on their work. Strangely enough, however, it is this restriction that is the fount of beauty. Constraint and restriction themselves become a blessing.
...Many people see a lack of freedom as the death knell of art. That may be true in the case of the fine arts, but in the handicrafts, lack of freedom is the fountainhead of beauty.
The final architectural embellishments
The final architectural embellishments for the neighborhood should be the most exceptional, a kind of punctuation by relief, the last bursts of creative potential as the scene shifts.
Reduced to an act of selection
âThe more exact and complete the criteria are, the more creative the work becomes. The creative act is reduced to an act of selection.â
â Karl Gerstner, Designing Programmes (1963)
A normal wooden pencil
Aaron: You know that story about how NASA spent millions of dollars developing this pen that writes in Zero G? And how Russia solved the problem?
Abe: Yeah, they used a pencil.
Information remix
Effective writing stems from intelligently connecting the dots between the concepts you understand and can articulate. It stands to reason, then, that in order to generate more creativity you must not only add to a knowledge base, but deepen and expand the number of connections within the totality of the network. By establishing and explicitly mapping your knowledge, you allow yourself the freedom to remix information. You will often find that solutions come from previously unsuspected fields or topicsâproving to be analogous in some shape or form.
Let the body wander
If the mind needs to wander, best let the body do the same. A short walk is more effective in coming up with an idea than pouring all the coffee in the world down your gullet.
The research agenda
Important connections are often made by accident, outside the bounds of our research agenda.
Use
I am pleading for the abolition of the word âuseâ, and for the freeing of the human spirit. To be sure, we shall thus free some harmless cranks. To be sure, we shall thus waste some precious dollars. But what is infinitely more important is that we shall be striking the shackles off the human mind and setting it free for the adventures which in our own day have, on the one hand, taken Hale and Rutherford and Einstein and their peers millions upon millions of miles into the uttermost realms of space and, on the other, loosed the boundless energy imprisoned in the atom.
A blue glow
The neurons that do expire are the ones that made imitation possible. When you are capable of skillful imitation, the sweep of choices before you is too large; but when your brain loses its spare capacity, and along with it some agility, some joy in winging it, and the ambition to do things that don't suit it, then you finally have to settle down to do well the few things that your brain really can do well - the rest no longer seems pressing and distracting, because it is now permanently out of reach. The feeling that you are stupider than you were is what finally interests you in the really complex subjects of life: in change, in experience, in the ways other people have adjusted to disappointment and narrowed ability. You realize that you are no prodigy, your shoulders relax, and you begin to look around you, seeing local color unrivaled by blue glows of algebra and abstraction.
As something we have never seen before
A true revelation, it seems to me, will emerge only from stubborn concentration on a solitary problem. I am not in league with inventors or adventurous, nor with travelers to exotic destinations. The surest - also the quickest - way to awake the sense of wonder in ourselves is to look intently, undeterred, at a single object. Suddenly, miraculously, it will reveal itself as something we have never seen before.
Leave the road when you wish
The subject of this book is not typographic solitude, but the old, well-traveled roads at the core of the tradition: paths that each of us is free to follow or not, and to enter and leave when we choose â if only we know the paths are there and have a sense of where they lead. That freedom is denied us if the tradition is concealed or left for dead. Originality is everywhere, but much originality is blocked if the way back to earlier discoveries is cut or overgrown.
If you use this book as a guide, by all means leave the road when you wish. That is precisely the use of a road: to reach individually chosen points of departure. By all means break the rules, and break them beautifully, deliberately and well. That is one of the ends for which they exist.
From one Arte to another
New ideas would come about by a connexion and transferring of the observations of one Arte, to the uses of another, when the experience of several misteries shall fall under consideration of one mans minde.
The scale of human experience
It is the scale of human experience, from which thought and imagination take off, and to which they must return.
Memory & Fantasy
Memory and fantasy are related, as are recollection and imagination; one who cannot remember also cannot imagine, as memory is the very soil of imagination.
Flurry and lapse
"The process in creating that kind of canvas was likeâwhat?â10 percent action and 90 percent ass scratching. First you prepared yourself, cleaning up and arranging your palette and tools, sweeping the floors, and then finally, when you were ready, you faced the empty white expanse of white canvas and made your first stroke."
The world itself dreams
For Plato and many medieval philosophers, imagination was construed primarily as a mimetic act of mirroring, representing, copying. This approach was often associated with deceit and illusion, with confounding original realities with secondary substitutes. By contrast, for Kant and the romanticsâincluding German idealists and existentialists like Sartreâimagination was hailed as a productive force in its own right, the source of all true meaning and value.
Bachelard resisted both extremes. For him, imagination was at once receptive and creativeâan acoustic of listening and an art of participation. The two functions, passive and active, were inseparable. The world itself dreams, he said, and we help give it voice.
Babble and Prune
For those who read and listen much more than they speak (guilty), an overly-strict Prune filter is applied to their writing; when these people go to write something of their own, their minds donât produce thoughts nearly as âcoherent, witty or wise as their hyper-developed Prune filter is used to processingâ.
Hence, my dilemma and an opportunity to break out of this trap. I recognised that if I attempted to write at the quality I was used to reading at, first time every time, my brain would promptly grind to a haltâlike trying to brainstorm with a group that laughs at your suggestions.
Write the books you want to read
An Article by Austin KleonA few nights ago, I was looking at the moon and I thought, âIâd like to read a cultural history of the moon.â I googled, and there it was. My friend Matt said, âIdeally, that is exactly how one should find everything they readâŠand write.â
Itâs really that simple. You find the books you want to read⊠and if you canât find them, you write them.
Inheriting Froebel's Gifts
AÂ Podcast by Kurt KohlstedtFroebelâs Gifts were meant to be given in a particular order, growing more complex over time and teaching different lessons about shape, structure and perception along the way. A soft knitted ball could be given to a child just six weeks old, followed by a wooden ball and then a cube, illustrating similarities and differences in shapes and materials. Then kids would get a cylinder (which combines elements of both the ball and the cube) and it would blow their little minds. Some objects were pierced by strings or rods so kids could spin them and see how one shapes morphs into another when set into motion. Later came cubes made up of smaller cubes and other hybrids, showing children how parts relate to a whole through deconstruction and reassembly.
These perception-oriented âGiftsâ would then give way to construction-oriented âOccupations.â Kids would be told to build things out of materials like paper, string, wire, or little sticks and peas that could be connected and stacked into structures.
Donât Play It Like the Flute
An Article by Matthias OttDonât play it like the flute. Play it as if it was the wind whistling through the desert dunes.
No matter what you love to create, there is something to be learned from the way Hans Zimmer approached the Dune score. We are all striving to create work that is novel, innovative, memorable, and inspiring. To get there, however, we tend to focus on getting things right, on avoiding mistakes, on âbeing professionalâ. Yes, it is important to have the commitment, dedication, and attention to detail of a professional. But being right? That will only take you so far. What is much more important is to approach the problem in front of you with curiosity and an open mind. With an urge to explore what can be found beyond the ordinary, beyond the right way of doing things. If you want to create something that nobody has come up with yet, it is important that you try out all the crazy ideas others are afraid to try, that you build prototypes, improvise, and freely play with the materials and the technologies you have at hand.
Makers and Making
An Article by Alan JacobsThe [Silmarils] are good; their making was at least potentially innocent; but afterward arose a lust for owning and controlling that led to great tragedy⊠The aspect of humanity which the elves represent most fully â both for good and ill â is the creative one.â
And this is why âmakingâ in and of itself is not the answer to our decadent moment. âLove of things, especially artificial things, could be seen as the besetting sin of modern civilisation, and in a way a new one, not quite Avarice and not quite Pride, but somehow attached to bothâ â and this is the FĂ«anor Temptation. It is in light of this temptation that I advocate repair, which is a mode of caring for what we have not made, but rather what we have inherited. We will not be saved by the making of artifacts â or from the repair of them, either; but the imperative of repair has these salutary effects: it reminds us of our debt to those who came before us and of the fragility of human constructs.
- ââThe Silmarillionââ
- ââRethinking Repairââ
The McDonaldâs Theory of Creativity
An Article by Jon BellI use a trick with co-workers when weâre trying to decide where to eat for lunch and no one has any ideas. I recommend McDonaldâs.
An interesting thing happens. Everyone unanimously agrees that we canât possibly go to McDonaldâs, and better lunch suggestions emerge. Magic!
Itâs as if weâve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonaldâs Theory: people are inspired to come up with good ideas to ward off bad ones.
The Helsinki Bus Station Theory
An Article by Arno Rafael MinkkinenStay on the bus. Stay on the f*cking bus.
Why? Because if you do, in time you will begin to see a difference.
The buses that move out of Helsinki stay on the same line but only for a while, maybe a kilometer or two. Then they begin to separate, each number heading off to its own unique destination. Bus 33 suddenly goes north, bus 19 southwest.
...Itâs the separation that makes all the difference, and once you start to see that difference in your work from the work you so admire (thatâs why you chose that platform after all), itâs time to look for your breakthrough.
Suddenly your work starts to get noticed. Now you are working more on your own, making more of the difference between your work and what influenced it.
Your vision takes off.
Design Systems, Agile, and Industrialization
An Article by Brad FrostIâve come to the conclusion that âenterprise web developmentâ is just regular web development, only stripped of any joy or creativity or autonomy. Itâs plugging a bunch of smart people into the matrix and forcing them to crank out widgets and move the little cards to the right.
In these structures, people are stripped of their humanity as theyâre fed into the machine. It becomes âa developer resource is neededâ rather than âOh, Samantha would be a great fit for this project.â And the effect of all this on individuals is depressing. When peopleâs primary motivation is to move tickets over a column, their ability to be creative or serve a higher purpose are almost completely quashed. Interaction with other humans seems to be relegated to yelling at others to tell them theyâre blocked.
Reading âAS PER THE REQUIREMENTSâ in tickets makes me dry heave. How did such sterile, shitty language seep into my everyday work?
Input as collage
An Article by Austin KleonYour output depends on your input, but a lot of your input is random: youâre interested in lots of different things, and those things, occasionally, will talk to each other in your work.
Lately Iâve been thinking about being more intentional with input. Thinking about input as collage. Taking the principle of juxtaposition (1+1=3) and using that to guide your input: what weird, seemingly disparate things can you feed your brain that will come out later in a new mix?
The input collage can be subject or genre based and even better if itâs multi-media.
...Thereâs a balance here between feeding your brain intentionally and then backing off and letting your brain do the subconscious work of mixing your inputs together.
Touch the keys
An Article by Rach SmithIn his course Being Productive: Simple Steps to Calm Focus, Kourosh Dini emphasises the importance of taking a moment to âbe withâ the work every day (or however frequently you need to tackle a project). âBeing withâ your work is to be fully present and intentional about that activity and doing nothing else.
This idea was inspired by Diniâs piano teacher, who encouraged him to sit at his piano and touch the keys every day. Even on the days that he felt he had no time or inclination to practice. Sometimes touching the keys would lead to a good practice session, even when he didnât feel like it would before he actually gave it a go.
Just like Dini, I find that once I give the task my full attention and be present, the actual doing of it turns out to be much easier and more enjoyable than my mind had been expecting. As usual, the resistance to getting started is far more uncomfortable than actually doing the thing.
- ââTo pick up my penââ
To pick up my pen
An Article by Nick CaveThe most important undertaking of my day is to simply sit down at my desk and pick up my pen. Without this elementary act I could not call myself a songwriter, because songs come to me in intimations too slight to be perceived, unless I am primed and ready to receive them. They come not with a fanfare, but in whispers, and they come only when I am at work.
- ââTouch the keysââ
Chance favors the prepared mind
AÂ Quote by Louis PasteurDesigner + Developer Workflow
An Article by Dan MallThe way designers and developers work together today is broken. Itâs too siloed and separate; âcollaborationâ is a fantasy that few enjoy.
The state of advertising in the 1940s was similar. All of that changed when copywriter Bill Bernbach met art director Paul Rand. Their collaborative working style led to the birth of the idea of âthe creative team,â the mutual respect and partnership between art director and copywriter that tended to yield unique results. Bob Gage, an art director that worked for DDB, the agency Bernbach co-founded, described it like this:
âTwo people who respect each other sit in the same room for a length of time and arrive at a state of free association, where the mention of one idea will lead to another idea, then to another. The art director might suggest a headline, the writer a visual. The entire ad is conceived as a whole, in a kind of ping pong between disciplines.â
Isnât that what we all strive for in our jobs? True collaboration with equals and partners? Ideas that build off one another? Why does this seem so far away for some of us?
Forget the computer â hereâs why you should write and design by hand
An Article by Herbert LuiIn the middle of the 2000s, the designers at creative consultancy Landor installed Adobe Photoshop on their computers and started using it. General manager Antonio Marazza tells author David Sax:
âOvernight, the quality of their designs seemed to decline. After a few months of this, Landorâs Milan office gave all their designers Moleskine notebooks, and banned the use of Photoshop during the first weekâs work on a project. The idea was to let their initial ideas freely blossom on paper, without the inherent bias of the software, before transferring them to the computer later for fine-tuning. It was so successful, this policy remains in place today.â
The right box to think inside of
AÂ Quote by Aza RaskinDesign is not about learning to think outside the box, itâs about finding the right box to think inside of.
Enjoying the garden together
AÂ Quote by Brian EnoAnd essentially the idea there is that one is making a kind of music in the way that one might make a garden. One is carefully constructing seeds, or finding seeds, carefully planting them and then letting them have their life.
What this means, really, is a rethinking of oneâs own position as a creator. You stop thinking of yourself as me, the controller, you the audience, and you start thinking of all of us as the audience, all of us as people enjoying the garden together. Gardener included.
Hacking is the opposite of marketing
An Article by Tom MacWrightOne of my favorite definitions of âhackingâ is the creative reuse of tools for new and unexpected purposes. Hacking is using your email account as a hard drive, using your bicycle seat to open a beer, using Minecraftâs red bricks to create a calculator in the game.
The opposite of hacking is marketing. Marketing tells you that this particular non-stick pan is the pan youâll use to make omelettes, and youâll do it in the morning dressed in fashionable clothing in a nice kitchen. It includes a photo and inspirational copywriting to drive this home. Marketing dictates a style, context, and purpose for even the most general-purpose products. This narrative needs to be specific so that you can readily imagine it: itâs you, in an Airbnb, laughing with friends.
Waiting around to write
AÂ Quote by Gertrude SteinIf you write a half hour a day it makes a lot of writing year by year. To be sure all day and every day you are waiting around to write that half hour a day.
In defense of disorder: on career, creativity, and professionalism
An Essay by Chia AmisolaProfessionalism is a lie, build what you love, explore everything. In todayâs age of creation, anyone who attempts to tell you otherwise is lying. Youâll end up seeking what you traded for the rest of your life.
Negative Creativity
An Article by Scott AlexanderComing up with entirely novel ideas is really, really hard.
10 Years with Hayao Miyazaki
AÂ Documentary by Hayao MiyazakiAn exclusive, behind-the-scenes look at the genius of Japan's foremost living film director, Hayao Miyazaki â creator of some of the world's most iconic and enduring anime feature films.
The Microsoft Sound
AÂ Quote by Brian EnoThe thing from the agency said, "We want a piece of music that is inspiring, universal, blah- blah, da-da-da, optimistic, futuristic, sentimental, emotional," this whole list of adjectives, and then at the bottom it said "and it must be 3 1/4 seconds long."
I thought this was so funny and an amazing thought to actually try to make a little piece of music. It's like making a tiny little jewel.
In fact, I made 84 pieces. I got completely into this world of tiny, tiny little pieces of music. I was so sensitive to microseconds at the end of this that it really broke a logjam in my own work. Then when I'd finished that and I went back to working with pieces that were like three minutes long, it seemed like oceans of time.
Painting With the Web
An Article by Matthias OttSo much about [Gerhard Richter's painting process] reminds me of designing and building for the Web: The unpredictability, the peculiarities of the material, the improvisation, the bugs, the happy accidents. There is one crucial difference, though. By using static wireframes and static layouts, by separating design and development, we are often limiting our ability to have that creative dialogue with the Web and its materials. We are limiting our potential for playful exploration and for creating surprising and novel solutions. And, most importantly, we are limiting our ability to make conscious, well-informed decisions going forward. By adding more and more layers of abstraction, we are breaking the feedback loop of the creative process.
Early work
An Essay by Paul GrahamImagine if we could turn off the fear of making something lame. Imagine how much more we'd do.
The Small Group
An Article by James MulhollandLying somewhere between a club and a loosely defined set of friends, the SMALL GROUP is a repeated theme in the lives of the successful. Benjamin Franklin had the Junto Club, Tolkien and C.S. Lewis had The Inklings, Jobs and Wozniak had Homebrew.
Around a dozen members is the sweet spot of social motivation: small enough to know everyone, yet large enough that the group wonât collapse if one or two membersâ enthusiasm wanes; small enough that you are not daunted by competing with the whole world, yet large enough that you still need to be on your toes to keep up.
Scenius
Scenius stands for the intelligence and the intuition of a whole cultural scene. It is the communal form of the concept of the genius.
You and Your Research
AÂ Speech by Richard HammingThis talk centered on Hamming's observations and research on the question "Why do so few scientists make significant contributions and so many are forgotten in the long run?"
Don't think big
An Article by Ralph AmmerOne of the biggest mistakes you can make in your creative project is to pick a topic which is too big. Big topics often lead to small results, small topics foster great results.
And here is why: Your project is limited by the time and energy you have.
These are the boundaries of your project. If you pick a huge topic then there is not much room for your creative efforts. On the other hand, if you pick a small topic you have time and energy to make a great creative contribution.
Gods of the Word
Imagine that we had no voice and no tongue
Socrates: Imagine that we have no voice and no tongue, but want to communicate with one another. Wouldnât we like the deaf and the dumb make signs with the hands and the head and the rest of the body?
Hermogenes: There would be no choice, Socrates.
Socrates: We would imitate the nature of the thing: lifting the hands to heaven would mean lightness and upwardness. Heaviness and downwardness would be expressed by letting them drop toward the ground...
Hermogenes: I donât see that we could do anything else.
Socrates: And when we want to express ourselves with the voice or tongue or mouth, the expression is simply their imitation of what we want to express?
Hermogenes: I think, it must be so.My name
âI am the utterance of my name.â
â Thunder, Perfect Mind, The Nag Hammadi Library
Reference and Is-ness
There are at least two aspects to what we have traditionally called the meaning of a word. One aspect is reference, and the other is something I will call âinherent meaningâ following Ullman (1963). Inherent meaning is âIs-nessâ meaning. Inherent meaning is a wordâs identity, and reference merely its resumĂ©, where it has gone and what it has done, an itemization of its contexts. âIs-nessâ is unifying. Each word has a single pronunciation, a single inherent meaning. But reference is divisive. It makes what was one thing â the word â appear to be many things â its senses. It is inherent meaning which gives all those multifarious senses the power of being a single word.
It flows out and fills
This deeper meaning of a word isnât confined to what we think of as a dictionary definition. Rather it flows out and fills all the space available to it. Although a basic sense does affect the dynamics of a word, it has no power over its essence. Like the captain of a ship, it can control the crewâs actions, but not their minds. Each word has an aspect of meaning which lies deeper than any of its senses, and it is fundamentally on this meaning that all the senses depend.
No less than a Zeus
I too am a true believer in the autonomy of the archetype. A
/t/
or an/h/
is no less than a Zeus. The consonants are not essentially physical, but they live, evolve and influence human affairs. We overlook something essential if we deny that they can get up and walk around. This is not to say that their existence is independent of the human psyche. But then everything depends on everything.Like a prism
When you look at phonemes, you look through the perspective of morphemes, which are one linguistic level higher. The higher level is like a prism that splits the light in two. What was one thing, like âlengthâ at the phoneme level, looks like two opposite things âlongâ and âshortâ from the perspective of the morphemes. In practice, when you find both a word and its opposite, then the phoneme is not about either of these two things, but about what is common to them.
Fracturing
If we step back and view from afar this process of One-ness and Is-ness to fracturing and interpretation â of inherent meaning to reference, it follows that what lies at the foundation of language is simply what it is â sound â free of reference and interpretation. What makes what we know as language from its sound is fracturing and interpretation or using a word for a function other than what it simply is.
To evolve the language itself
So in the process of talking, we might say we are putting words in slightly new contexts, and then testing them against our peers to see if our experiment in juxtaposition had âmeaning. If we succeed, we have introduced new contexts for the words we use. These contexts will be taken up by our listeners, and will gradually become clearly enough defined to be thought of as referents. Once our words gain new referents, they start affecting the underlying phonosemantic structure of the language, the clustering patterns, the network of semantic relations. That is, the purpose of talking in the long run is to evolve the language itself.
Scooting over
There is at this point no evidence that acquired characteristics can be inherited. It is held that all changes to a genome are random, and cannot be subject to any higher principle. However, when a word is used in a new context, as it is whenever we say something new, a new sense is permitted. This does affect the phonosemantic structure, the linguistic DNA. Words in the vicinity of this word âscoot overâ to make room and allow themselves to be influenced by its philosophy. The language itself is now different.
The element becomes a sign
Each unit can be seen purely as form, as what it is. Or it can be viewed as having a function. Its function is only understandable within the next higher level of organization. And in every case, function must succumb to the constraints of form. Once this worldly function is assigned, the element becomes a âsignâ. It falls into the realm of concept. There is a mapping from one thought system to another.
The demand of a new word
Why are these phonosemantic classes enough, and we need neither more nor less? Why are these consonants enough, and we need neither more nor less? What determines the need for a new word? How is this demand âfeltâ by a language? How did the metabolic pathways of American English recognize that âjerkâ and âtwerpâ and âpunkâ and ânitwitâ and âdorkâ and âassâ and âgoonâ and âtwitâ and âdodoâ and âbumâ and ânerdâ and âdunceâ and âturdâ and âboobâ and âchumpâ and âbitchâ and âbastardâ and âprudeâ and so on and so forth simply were not equal to the task? We had to add âturkeyâ and âsquirrelâ as well?