content
Raw size isn't enough
Content as value
A web of books
Rewarding Curation
An Article by Wesley Aptekar-CasselsSomething interesting about the design of Twitter is that it doesn’t have much of a way of rewarding curation, only authorship.
...I’m inclined to think that the mechanisms of distribution of information are very important, and I think figuring out ways to reward good curation is probably an important thing.
...I don’t really know what the solution is here, but I do think that finding and curating good links and bits of information is useful, and something that should be rewarded more than it currently is.
The McClusky Curve
An Article by Shawn WangHe coined this thing, which I call the McClusky Curve… So if you go first, you want to either be first in the cycle or you want to go later and add a very differentiated, deeper, in depth take that nobody else has where you’re adding value to the conversation.
But if you go anywhere in the middle, you’re just in the noise.
...I think this is the fundamental tension to staying relevant to the discussion, and therefore growing your readership. Your creation process needs to generate some mix of timely vs insightful, yet of course the worst of all is to try to do both and end up with neither.
Care for the Text
An Article by Robin RendleWhenever I’m stuck pondering the question: "How do I make this website better?" I know the answer is always this: Care for the text.
Without great writing, a website is harder to read, extremely difficult to navigate, and impossible to remember. Without great writing, it’s hardly a website at all. But it’s tough to remember this day in and day out—especially when it’s not our job to care about the text—yet each and every <p> tag and <button> element is an opportunity for great writing. It’s a moment to inject some humor or add a considerate note that helps people.
…These are the details that make a good website great.
All websites are just digital movie theaters now
An Article by Ryan BroderickIf I had to guess where this is all going, I’d say that what an internet platform is actually has already permanently shifted. Instead of apps trying to dominate specific features — a platform for video, a platform for expiring content, a platform for connecting social networking, a platform for livestreaming, a platform for resumes — we’ve already entered a new era of online networks where they all will essentially offer the same services and instead, focus increasingly on specific demographics.
Safari 15 isn't bad, just misunderstood
An Article by Jeff KirvinWhat I see in Safari 15 is the first steps into a new design language for iOS, one prioritizing adaptive, contextual interfaces. Ever since the move to the new “all screen” iPhone X design, content has been king on iOS, and Apple has been removing more and more user chrome. This is the next step on that journey.
It's All Over
It has come to seem to me recently that this present moment must be to language something like what the Industrial Revolution was to textiles. A writer who works on the old system of production can spend days crafting a sentence, putting what feels like a worthy idea into language, only to find, once finished, that the internet has already produced countless sentences that are more or less just like it, even if these lack the same artisanal origin story that we imagine gives writing its soul. There is, it seems to me, no more place for writers and thinkers in our future than, since the nineteenth century, there has been for weavers.
Into the system of flight
It seems this transformation, from physical object to vector of data, is a general and oft-repeated process in the history of technology, where new inventions begin in an early experimental phase in which they are treated and behave as singular individual things, but then evolve into vectors in a diffuse and regimented system as the technology advances and becomes standardized.
In the early history of aviation, airplanes were just airplanes, and each time a plane landed or crashed was a singular event. Today, I am told by airline-industry insiders, if you are a billionaire interested in starting your own airline, it is far easier to procure leases for actual physical airplanes, than it is to obtain approval for a new flight route. Making the individual thing fly is not a problem; inserting it into the system of flight, getting its data relayed to the ATC towers and to flightaware.com, is.
The gutting of our human subjecthood
Someone who thinks about their place in the world in terms of the structural violence inflicted on them as they move through it is thinking of themselves, among other things, in structural terms, which is to say, again among other things, not as subjects. This gutting of our human subjecthood is currently being stoked and exacerbated, and integrated into a causal loop with, the financial incentives of the tech companies. People are now speaking in a way that results directly from the recent moneyballing of all of human existence.
A performative contradiction
I have found myself coming away from discussions with my good PR people feeling vaguely guilty that I do not have enough followers on Twitter (five thousand is the cut-off, I think) to be considered an “influencer,” or even just a “micro-influencer,” and feeling dismayed to learn that part of what is involved in launching a book like this into the world is strategizing over how to catch the attention of a true influencer, for a retweet or some other metrically meaningful shout-out. You would be a fool to think that it is the argument of the book, the carefully crafted sentences themselves, that are doing the influencing.
And yet for me to try to insert myself into the metrics-driven system would be a performative contradiction, since the book itself is an extended philippic against this system. And so what I do? I play along, as best I can, until I start to feel ashamed of myself. I contradict myself.
The one reveals a subject and the other reveals an algorithm
My own book may be crap, but I am certain, when such an imbalance in profitability as the one I have just described emerges, between photojournalism and selfies, that it is all over. This is not a critical judgment. I am not saying that the photos of Pol Pot are good and the selfies are bad. I am saying that the one reveals a subject and the other reveals an algorithm, and that when everything in our society is driven and sustained in existence by the latter, it is all over.