The allure of clicks If more of us, as designers, approach what we encounter on design aggregators every day in this way, perhaps we can begin to effect some structural change. By and large these sites are just as susceptible to the allure of clicks as the craft of design. But if we are more selective about what we consume, we may be able to encourage design publications to follow that lead by applying editorial judgment to what gets shared every day. Khoi Vinh, Design Discourse is in a State of Arrested Development www.fastcompany.com consumption
From consumption to production I see no other solution (political, economic) to the problems of mankind than the formation of small responsible communities involved in permaculture and appropriate technology. I believe that the days of centralised power are numbered, and that a re-tribalisation of society is an inevitable, if sometimes painful, process. The greatest change we need to make is from consumption to production, even if on a small scale, in our own gardens. Bill Mollison, Introduction to Permaculture societyconsumptionproduction
High-priced good times Once again, a neighborhood dedicated to production has been transformed into one for consumption. As someone who believes that an internal balance between these activities is vital to the health, character, and autonomy of the city, I find that the sight of yet another zone of high-priced good times gives me the willies, even as I tuck into my perfect branzino in the lovely back garden of the delightful Italian restaurant. Michael Sorkin, 20 Minutes in Manhattan consumption
What premium mediocre is not So premium mediocrity is not clueless, tasteless consumption of mediocrity under the mistaken impression that it is actual luxury consumption. Maya Millennial is aware that what she is consuming is mediocre at its core, and only “premium” in some peripheral (and importantly, cheap, such as French-for-no-reason branding) ways. But she consumes it anyway. She is aware that her consumption is tasteless, yet she pretends it is tasteful anyway. Second the distinguishing feature is that premium mediocrity only signals an appearance of striving upwards. Everybody in the premium mediocre world recognizes that it is not a reliable indicator of actual upward striving, such as number of code commits on github, or non-bot retweets achieved by on a tweet. In other words, premium mediocrity is dressing for the lifestyle you’re supposed to want, in order to hold on to the lifestyle you can actually afford — for now — while trying to engineer a stroke of luck. Venkatesh Rao, Premium Mediocre www.ribbonfarm.com consumption
Consumption The proponents of technology in the 1840s were very enthusiastic about replacing workers with machines. But somehow I find no indication that they realized that while production could be carried out with few workers and still run to high outputs, buyers would be needed for those outputs. The realization that though the need for workers decreased, the need for purchasers could increase, did not seem to be part of the discourse on the machinery question. Since then, however, technology and its promoters have had to create a social institution – the consumer – in order to deal with the increasingly tricky problem that machines can produce but it is usually people who consume. Ursula M. Franklin, The Real World of Technology consumptionwastesociety
The Elements of Style A Book by William Strunk Jr. & E.B. White www.gutenberg.org Choose a suitable design and hold to itMake the paragraph the unit of compositionUse the active voicePut statements in positive formSpecific, definite, concrete+9 More The Elements of Typographic StyleThe Elements of Graphing DataThe Sense of StyleThe superficial aspects of what someone else is doing writingcommunication
Choose a suitable design and hold to it A basic structural design underlies every kind of writing. Writing, to be effective, must follow closely the thoughts of the writer, but not necessarily the order in which those thoughts occur. This calls for a scheme of procedure. In some cases, the best design is no design, as with a love letter, which is simply an outpouring, or with a casual essay, which is a ramble. But in most cases, planning must be a deliberate prelude to writing. The more clearly the writer perceives the shape, the better are the chances of success. Such tortuous syntax
Make the paragraph the unit of composition As a rule, begin each paragraph either with a sentence that suggests the topic or with a sentence that helps the transition. More commonly, the opening sentence simply indicates by its subject the direction the paragraph is to take.
Use the active voice "I shall always remember my first visit to Boston” is better than "My first visit to Boston will always be remembered by me."
Put statements in positive form Make definite assertions. Use the word not as a means of denial or in antithesis, never as a means of evasion. "He was not very often on time” becomes “He usually came late.” “She did not think that studying Latin was much use” becomes “She thought the study of Latin useless." Consciously or unconsciously, the reader is dissatisfied with being told only what is not; the reader wishes to be told what is. If your every sentence admits a doubt, your writing will lack authority.
Specific, definite, concrete Prefer the specific to the general, the definite to the vague, the concrete to the abstract. examples
Omit needless words When a sentence is made stronger, it usually becomes shorter. Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all sentence short, or avoid all detail and treat subjects only in outline, but that every word tell. Less, but better brevitysimplicityminimalism
The principle of parallel construction This principle, that of parallel construction, requires that expressions similar in content and function be outwardly similar. Blessed are the poor in spirit; for theirs in the kingdom of Heaven. Blessed are they that mourn; for they shall be comforted. Blessed are the meek; for they shall inherit the earth. Structural parallelism form
Steering by stars that are disturbingly in motion Here we leave solid ground. Who can confidently say what ignites a certain combination of words, causing them to explode in the mind? Who knows why certain notes in music are capable of stirring the listener deeply, though the same notes slightly rearranged are impotent? These are high mysteries, and this chapter is a mystery story, thinly disguised. There is no satisfactory explanation of style, no infallible guide to good writing, no assurance that a person who thinks clearly will be able to write clearly, no key that unlocks the door, no inflexible rule by which writers may shape their course. Writers will often find themselves steering by stars that are disturbingly in motion.
Design informs even the simplest structure Design informs even the simplest structure, whether of brick and steel or of prose. Even the kind of writing that is essentially adventurous and impetuous will on examination be found to have a secret plan: Columbus didn’t just sail, he sailed west, and the New World took shape from this simple and, we now think, sensible design.
Do not overstate When you overstate, readers will be instantly on guard, and everything that has preceded your overstatement as well as everything that follows it will be suspect in their minds because they have lost confidence in your judgment or your poise. A single overstatement, wherever or however it occurs, diminishes the whole.
Place the emphatic words of a sentence at the end The proper place in the sentence for the word or a group of words that the writer desires to make most prominent is usually the end. The principle that the proper place for what is to be made most prominent is the end applies equally to the words of a sentence, to the sentences of a paragraph, and to the paragraphs of a composition.
Writing is one way to go about thinking And the practice and habit of writing not only drains the mind but supplies it, too. Expressing ideas helps to form them thinking
Style is not separate from substance Young writers often suppose that style is a garnish for the meat of prose, a sauce by which a dull dish is made palatable. Style has no such separate entity; it is nondetachable, unfilterable. The beginner should approach style warily, realizing that it is an expression of self, and should turn resolutely away from all devices that are popularly believed to indicate style - all mannerisms, tricks, adornments. The approach to style is by way of plainness, simplicity, orderliness, sincerity. The young writer should learn to spot them - words that at first glance seem freighted with delicious meaning but that soon burst in air, leaving nothing but a memory of bright sound. style