The word of the Lorax But now, says the Once-ler, Now that you're here, the word of the Lorax seems perfectly clear. UNLESS someone like you cares a whole awful lot, nothing is going to get better. It's not. Dr. Seuss, The Lorax careconservation
Why aim small? Why aim small in this era of fast computers with plenty of RAM? A number of reasons, but the ones that are most important to me are: Fewer moving parts. It’s easier to create more robust systems and to fix things when they do go wrong. Small software is faster. Fewer bits to download and clog your computer’s memory. Reduced power consumption. This is important on a “save the planet” scale, but also on the very local scale of increasing the battery life of your phone and laptop. The light, frugal aesthetic. That’s personal, I know, but as you’ll see, I’m not alone. Ben Hoyt, The small web is beautiful benhoyt.com performancesystemsconservation
Camels When you look at the consumer products generated by many other manufacturers, and even by Braun today, there seem to be an awful lot of camels around. Maybe these companies are too diffuse, have the decision-makers in the wrong places or are continually making the wrong decisions and have no one to stop them. They make products with short-term goals in mind, seducing the eye of the buyer with fashionable colors, sensational curves or exotic surfaces. They may have external designers and, perhaps most significantly, the brand identity is defined by external marketing concerns, rather than design or user-related issues. The lesson to learn from Braun is that allowing a consistent philanthropic design approach to define a company can be extremely successful if it is executed with discipline, flexibility and good timing combined with hard work and, not least, great talent. Sophie Lovell & Dieter Rams, Dieter Rams: As Little Design as Possible Having quite lost sight of the principle