The word of the Lorax
But now, says the Once-ler, Now that you're here,
the word of the Lorax seems perfectly clear.
UNLESS someone like you cares a whole awful lot,
nothing is going to get better.
It's not.
But now, says the Once-ler, Now that you're here,
the word of the Lorax seems perfectly clear.
UNLESS someone like you cares a whole awful lot,
nothing is going to get better.
It's not.
I think a lot about the lifecycle of websites. I’m frustrated by so much of the short-term thinking I see in the world today, and the way we think about websites is a part of that: it’s “normal” for them to just go up in smoke as soon as their authors stop paying attention. People switch platforms and providers and break links without a second thought. It pains me to see people build websites with no feeling of obligation to them — when you put something out into the world, it is your responsibility to care for it.
At the same time, I wonder if this obsession with permanence is misplaced.
Care brings the worlds of action and meaning back together, and reconnects the necessary work of maintenance with the forms of attachment that so often (but invisibly, at least to analysts) sustain it.
...What if we care about our technologies, and do so in more than a trivial way? This feature or property has sometimes been extended to technologies in the past, but usually only ones that come out of deep folk or craft traditions, and rarely the products of a modern industrial culture.
...Is it possible to love, and love deeply, a world of things?
Third, you’ve got to do this with love. You’ll need to take a radically different approach to supporting and partnering with customers to help them adjust to new and better ways of working.
I recognize this is a very niche endeavor, but the art and craft of maintaining a homepage, with some of your writing and a page that's about you and whatever else over time, of course always includes addition and deletion, just like a garden — you're snipping the dead blooms. I do this a lot. I'll see something really old on my site, and I go, “you know what, I don't like this anymore,” and I will delete it.
But that's care. Both adding things and deleting things. Basically the sense of looking at something and saying, “is this good? Is this right? Can I make it better? What does this need right now?” Those are all expressions of care. And I think both the relentless abandonment of stuff that doesn't have a billion users by tech companies, and the relentless accretion of garbage on the blockchain, I think they're both kind of the antithesis, honestly, of care.
Maintenance has taken on new resonance as a theoretical framework, an ethos, a methodology, and a political cause. This is an exciting area of inquiry precisely because the lines between scholarship and practice are blurred. To study maintenance is itself an act of maintenance. To fill in the gaps in this literature, to draw connections among different disciplines, is an act of repair or, simply, of taking care — connecting threads, mending holes, amplifying quiet voices.
The demand for “originality”—with the implication that the reminiscence of other writers is a sin against originality and a defect in the work—is a recent one and would have seemed quite ludicrous to poets of the Augustan Age, or of Shakespeare’s time. The traditional view is that each new work should be a fresh focus of power through which former streams of beauty, emotion, and reflection are directed. This view is adopted, and perhaps carried to excess, by writers like T. S. Eliot, some of whose poems are a close web of quotations and adaptations, chosen for their associative value, or like James Joyce, who makes great use of the associative value of sounds and syllables.