Business ideas
On Business
The business case for craft
A lifelong project
Your organization's values
Organizations, like people, have values. To be effective in an organization, a person's values must be compatible with the organization's values. They do not need to be the same, but they must be close enough to coexist. Otherwise, the person will not only be frustrated but also will not produce results.
Cultural relevance
More than ever, people are choosing how to spend their time based on the amount of attention they can garner—and you and I are no exception. Everyone is susceptible to this logic. But what I want to argue in this piece is that tech startup founders are particularly susceptible to this tendency.
Working at and around startups for several years, I’ve noticed many founders prioritizing culture, visibility, and perception over product, customer development, and strategy. Maybe this is to be expected in a time where culture moves faster and is perceived as more important than ever. But I find it unusual that the tech industry seems unaware of a whole class of typical mistakes founders make in pursuit of cultural relevance.
The Wile E. Coyote Effect
I’ve been looking at this chart a lot over the past few weeks.
It shows us that print ad budgets were doing just fine all the way though the first decade or more of the consumer internet. There was even a little spike upward for the Dotcom bubble. Then the financial crisis and recession of 2008/9 caused a step change down, but when the crisis was over the budgets didn’t come back. Instead, the market had been reset, and budgets have been falling steadily ever since.
You might call this the Will E Coyote effect - you’ve run off the cliff, or the cliff has disappeared from under you, but there’s a brief moment while your legs windmill in the air before gravity kicks in. It can take a while for the inevitable to happen, but then, as Lenin pointed out, you get a decade of inevitable in a week.
Direct management
Direct Management does not include or permit the concept of profit to occur. The management is fee-based, or based as a fixed salary, and all construction costs are fixed ahead of time, and the building design is modified during construction, to make up any over-runs. The manager is not able to move money around at will, or put it in their pocket. At the same time, the design is approximately fixed, but with the understanding that it may be changed, during the evolution of the building, so that subtle adaptations can be included in the emerging building. In the Direct Management method it is the architect themselves and the direct manager who together manage the building works and all on-site construction for the owner.
In Search of Organic Software
An Article by Pirijan KetheswaranTwo different kinds of farms can grow vegetables. One is a factory farm built for scale, and the other takes the time to grow more expensive but healthier plants without pesticides.
Will everyone appreciate the difference? Of course not, but the latter plants are labelled ‘organic’ to give us the information and the choice, so that those of us who do care can make better decisions.
So maybe we should have ‘organic’ software as well, made by companies that:
- Are not funded in such a way where the primary obligation of the company is to 🎡 chase funding rounds or get acquired (so bootstrapping, crowdfunding, grants, and angel investment are okay)
- Have a clear pricing page
- Disclose their sources of funding and sources of revenue
Things that don't scale
An Article by Benedict EvansMaybe the internet is due for a wave of things that don’t scale at all. In that light, I’ve been fascinated by ‘Morioka Shoten’ in Tokyo - a bookshop that sells only one book at a time. This is retail as anti-logistics - as a reaction against the firehose, and the infinite replication of Amazon. Before the internet that would only work in a very dense city, but, again, the internet is the densest city on earth, so how far do we scale the unscalable?
The Genius of Apple's Name
An Article by Shawn WangIt's easy to have strong opinions about stuff only developers see since user validation is just asking people like yourself. It's much harder to name something consumer facing. Here are some useful rules I gleaned from Apple:
- Two syllables max
- Familiar English word - literal 5 year olds can spell and pronounce it right
- Starts with A - useful for alphabetical sort. Amazon did this too
- Name leads to easy logo/swag/branding ideas
- Evoke aspirational qualities - knowledge, health, nature
Why I'm losing faith in UX
An Article by Mark HurstIncreasingly, I think UX doesn't live up to its original meaning of "user experience." Instead, much of the discipline today, as it's practiced in Big Tech firms, is better described by a new name.
UX is now "user exploitation."
The Cycle of Goodness
An Idea by Tadao YoshidaThe CYCLE OF GOODNESS® is the corporate philosophy established by YKK’s founder, Tadao Yoshida, who believed that “no one prospers without rendering benefit to others.” It expresses the basic belief of the YKK Group. Tadao Yoshida firmly believed that business belongs to society. As an important member of society, a company survives through coexistence. When the benefits are shared, the value of the company’s existence will be recognized by society. When pursuing his business, Mr. Yoshida was most concerned with that aspect and would find a path leading to mutual prosperity. He believed that using ingenuity and inventiveness in business activities and constantly creating new value would lead to the success of clients and business partners and make it possible to contribute to society. This type of reasoning is referred to as the CYCLE OF GOODNESS® and has always served as the foundation of our business activities.
Weighing up UX
An Article by Jeremy KeithMetrics come up when we’re talking about A/B testing, growth design, and all of the practices that help designers get their seat at the table (to use the well-worn cliché). But while metrics are very useful for measuring design’s benefit to the business, they’re not really cut out for measuring user experience.
How Microsoft crushed Slack
An Article...and why the era of worker-centered work tools may be over.
Kigumi House
A sense reflected in the plans
When a space resonates with our humanity, when it feels really pleasant or splendid and beautiful—when you place yourself in such an environment, I've always believed that people will be drawn in. So I guess you could say it's this sense that I try to reflect in the plans; I believe that this will lead in the right direction, to an honest lifestyle.
I'm reminded of their faces
Mrs. Shimada is very cheerful, and Mr. Shimada is very intelligent; he is able to perceive things objectively, and discern what is precious. I get the sense they live critically, evaluating what is important. Keeping these characteristics in mind, I think about what kind of plan should be provided, in what proportions, and in what kind of house—to best suit these people. I'm constantly reminded of their faces as I prepare the plans. I'm always thinking about human happiness. If it doesn't make you happy, I don't think it's worth building.
Maybe I should sharpen soon
I've been doing this for decades, so I've found tools that can't get any better. Tools by a good blacksmith cut well for the entire day, as well as the next; occasionally, even on the third day. I'll think, maybe I should sharpen soon, even though it's still cutting okay.
So that's what it's like — it's all about how good your tools are.
What's suitable for each unique condition
What of machines and prefabrication? How do they compare?
Well, the machine has its limits. We, using handcrafted methods, do things that machines cannot do. Of course, it's not fast like a machine. And in complicated areas like here, things wouldn't go the same using a machine as it would by hand.
We use numerous variations of all these connecting and splicing joints. Using a machine, [the wood joints] can all be made uniform, but really, we need to consider whether that's a good thing. It's better to make each mechanism and joint by considering what's suitable for each unique condition.
The structure becomes more solid
I suspect that these tools and these shapes each have their own era. And, well—recently, mass production has made fabrication more practical by using machines, and producing joints that are even easier and faster. Currently, [composite joints] are the most practical—economically as well. That's probably how it became so simple.
The precision [of a prefabricated joint] is by no means bad; a prefabricated joint is more precise than one made by hand with poor skills. Of course, with craftsmen, some are good; others, not so good. It's fine if only people with excellent skills make these joints and build houses; but occasionally, you'll get someone who doesn't. In this case, there's a possibility that prefabrication will provide a more uniform, better outcome.
With prefabrication, they don't really have as much variety in types of joints. Most splicing joints are kama-tsugi, and most connecting joints are ari of a dovetail type; it's even all the same dovetail. In comparison, we use roughly ten times that in variety—perhaps more than ten times.
You have something that is fast, easy, and cheap...
Tōru Abo: Yes, the question is which is better in comparison. I mean, there's no point having a joint made without precision. If you can't chisel with a certain degree of accuracy, there's no point cutting by hand. We often say, "Work accurately and precisely." It's labor-intensive and costs some money, but it's overwhelmingly stronger. The structure becomes more solid.
Kanawa-tsugi
The kanawa-tsugi allows for easy replacements, without having to raise the building a great deal. However, these days buildings are demolished in less than 30 or so years, so we live in an era where such measures aren't necessary. Because we're living in an era where you demolish the house before things are replaced, we don't have to do this. But in doing so, the two wood members fit together smoothly; the fit becomes incredibly good. This splicing joint, it's surprisingly rigid once assembled; so, even in an era where we have foundations like these, we still use the kanawa-tsugi.
Completing work properly in unseen areas
If you consider the inheritance of skills, we can keep this heritage by having young people do the work properly, as they did in the past. If you don't do this, or you become too practical, you'd only make simple things. It's very low tech, this inheritance of skills—using carpentry tools to do manual work. We deliberately put effort into these things, completing work properly in unseen areas.
Architecture equals structure
Architecture equals structure. Design is also important, but structure is the basis of architecture.
By taking the good aspects of both traditional and conventional construction methods, we assemble it securely...So the reason we lay out the marking lines, and carve by hand, is to utilize the good aspects of wood framing from the past when building contemporary wood-framed structures.