Business ideas
On Business
The business case for craft
A lifelong project
Your organization's values
Organizations, like people, have values. To be effective in an organization, a person's values must be compatible with the organization's values. They do not need to be the same, but they must be close enough to coexist. Otherwise, the person will not only be frustrated but also will not produce results.
Cultural relevance
More than ever, people are choosing how to spend their time based on the amount of attention they can garner—and you and I are no exception. Everyone is susceptible to this logic. But what I want to argue in this piece is that tech startup founders are particularly susceptible to this tendency.
Working at and around startups for several years, I’ve noticed many founders prioritizing culture, visibility, and perception over product, customer development, and strategy. Maybe this is to be expected in a time where culture moves faster and is perceived as more important than ever. But I find it unusual that the tech industry seems unaware of a whole class of typical mistakes founders make in pursuit of cultural relevance.
The Wile E. Coyote Effect
I’ve been looking at this chart a lot over the past few weeks.
It shows us that print ad budgets were doing just fine all the way though the first decade or more of the consumer internet. There was even a little spike upward for the Dotcom bubble. Then the financial crisis and recession of 2008/9 caused a step change down, but when the crisis was over the budgets didn’t come back. Instead, the market had been reset, and budgets have been falling steadily ever since.
You might call this the Will E Coyote effect - you’ve run off the cliff, or the cliff has disappeared from under you, but there’s a brief moment while your legs windmill in the air before gravity kicks in. It can take a while for the inevitable to happen, but then, as Lenin pointed out, you get a decade of inevitable in a week.
Direct management
Direct Management does not include or permit the concept of profit to occur. The management is fee-based, or based as a fixed salary, and all construction costs are fixed ahead of time, and the building design is modified during construction, to make up any over-runs. The manager is not able to move money around at will, or put it in their pocket. At the same time, the design is approximately fixed, but with the understanding that it may be changed, during the evolution of the building, so that subtle adaptations can be included in the emerging building. In the Direct Management method it is the architect themselves and the direct manager who together manage the building works and all on-site construction for the owner.
In Search of Organic Software
An Article by Pirijan KetheswaranTwo different kinds of farms can grow vegetables. One is a factory farm built for scale, and the other takes the time to grow more expensive but healthier plants without pesticides.
Will everyone appreciate the difference? Of course not, but the latter plants are labelled ‘organic’ to give us the information and the choice, so that those of us who do care can make better decisions.
So maybe we should have ‘organic’ software as well, made by companies that:
- Are not funded in such a way where the primary obligation of the company is to 🎡 chase funding rounds or get acquired (so bootstrapping, crowdfunding, grants, and angel investment are okay)
- Have a clear pricing page
- Disclose their sources of funding and sources of revenue
Things that don't scale
An Article by Benedict EvansMaybe the internet is due for a wave of things that don’t scale at all. In that light, I’ve been fascinated by ‘Morioka Shoten’ in Tokyo - a bookshop that sells only one book at a time. This is retail as anti-logistics - as a reaction against the firehose, and the infinite replication of Amazon. Before the internet that would only work in a very dense city, but, again, the internet is the densest city on earth, so how far do we scale the unscalable?
The Genius of Apple's Name
An Article by Shawn WangIt's easy to have strong opinions about stuff only developers see since user validation is just asking people like yourself. It's much harder to name something consumer facing. Here are some useful rules I gleaned from Apple:
- Two syllables max
- Familiar English word - literal 5 year olds can spell and pronounce it right
- Starts with A - useful for alphabetical sort. Amazon did this too
- Name leads to easy logo/swag/branding ideas
- Evoke aspirational qualities - knowledge, health, nature
Why I'm losing faith in UX
An Article by Mark HurstIncreasingly, I think UX doesn't live up to its original meaning of "user experience." Instead, much of the discipline today, as it's practiced in Big Tech firms, is better described by a new name.
UX is now "user exploitation."
The Cycle of Goodness
An Idea by Tadao YoshidaThe CYCLE OF GOODNESS® is the corporate philosophy established by YKK’s founder, Tadao Yoshida, who believed that “no one prospers without rendering benefit to others.” It expresses the basic belief of the YKK Group. Tadao Yoshida firmly believed that business belongs to society. As an important member of society, a company survives through coexistence. When the benefits are shared, the value of the company’s existence will be recognized by society. When pursuing his business, Mr. Yoshida was most concerned with that aspect and would find a path leading to mutual prosperity. He believed that using ingenuity and inventiveness in business activities and constantly creating new value would lead to the success of clients and business partners and make it possible to contribute to society. This type of reasoning is referred to as the CYCLE OF GOODNESS® and has always served as the foundation of our business activities.
Weighing up UX
An Article by Jeremy KeithMetrics come up when we’re talking about A/B testing, growth design, and all of the practices that help designers get their seat at the table (to use the well-worn cliché). But while metrics are very useful for measuring design’s benefit to the business, they’re not really cut out for measuring user experience.
How Microsoft crushed Slack
An Article...and why the era of worker-centered work tools may be over.
A Visual Inventory
Amassing the archive
I once sent a camera to a client, with a request that she keep a visual diary of her newly completed house. For a number of months she duly sent me one photograph a day, of whatever caught her attention, and it was fascinating seeing the spaces from her point of view.
In part it's simply about amassing the archive, but it's also about understanding the implications of every design decision and bringing this knowledge to bear on new projects. You have to keep pushing the learning process.
The spaces between things
It's easy to underestimate the significance of the spaces between things...as soon as you frame a section of the view with architecture, the eye has a place to rest and previously invisible details come into focus.
An absence at its centre
At first glance, the rocky outcrop reflected so sharply in the still surface of the water looks like the ghostly image of a house. Interestingly, once read this way, the image always seems to have an absence at its centre.
Drawing a frame
The panels of tessellating hexagons have been laid to stabilize a path running through what remains of the nave of Rievaulx Abbey. They demonstrate the impact of drawing a frame around anything, even if that frame is nothing more than a plastic cell and the subject an area of grass. I like the way the path simply peters out to either side, with no sharply defined boundaries.
Economy of line
With a composition as disciplined as this, everywhere you point the lens feels like a natural frame. The visible architecture comprises simply three walls, two benches, and the top of a flight of steps. It is a perfect expression of economy of line, with the dark green backdrop of the trees acting as a foil for the light grey concrete and granite.
The smallness of human life
The smallness of human life is graphically expressed in this graveyard, in the low stubs of the headstones dwarfed by the towering tree trunks. Perhaps unexpectedly, the effect of this monumental contrast of scales is a feeling of comfort — the secure tranquility of a final resting place overseen by these massive forms, whose benign nature seems to be underlined by the little wooden nesting box on the central tree.
Attenuation and repetition
The distortion here is produced by the movement of a car, on a road near La Ina in Andalusia. My eye is always drawn to attenuation and repetition and the stratified view here exhibits both characteristics to such a degree that the image appears stretched. The extended parallels of the power lines are layered above the repeating arches of the viaduct and the low mass of the roadside barrier.
The aesthetic potential of flaws
The archaeological quality of this section of exposed wall provides an example of the aesthetic potential of that which is flawed or broken.
Cantilevers of bronze
Set close to the surface of the water, the visible structure is made of only two materials — vertical cantilevers of bronze set between horizontal treads of dark grey granite.
A single material
There is something very appealing about a form constructed in a single material.
Of the plainest variety
It is unusual to find such mismatched elements on a single facade as this fine stonework coexisting with these stained and rotting shutters, on a house in the fortified town of Feltre, in the northern Italian province of Belluno.
Where considerable labour lies behind the cutting and fitting of the stone, the timber planks have been left in their raw state, with no paint or carved decoration. Even the iron hinges are of the plainest variety.
Stacking the rails
Stacking the rails in an interlocking zigzag configuration creates a self-supporting structure that is easy to repair and to take apart. This traditional construction method also has the advantage of requiring few tools, since no holes have to be dug for posts and there is no requirement for nails.
White walls
When people say that white walls are cold and characterless, I wonder whether they have ever stopped to look at one. It's not just about the drama of light and shadow, although I love the fragment of the ghost chair in this picture, but the way the smallest nuances of texture and tone come alive in certain conditions.
The precise construction of relationships
This flight of steps runs up the outside of a Modernist house in Switzerland. What is striking here is the precise construction of relationships. The gaps between steps allow crisp lines of light to fall on the darkly shadowed wall, reinforcing the subtlety of the dialogue between granite and the concrete, which has been bush-hammers to expose the stone aggregates.
In the lee of the sills
The first thing you register here is the dramatic inconsistency in the coloration of the timber cladding the house in Haldenstein: the natural hues of the wood survive only in the lee of the sills, like re-growth along the parties of a head of dyed hair. But a second glance takes in the precision of the cuts made to accommodate the window and the fact that the pine is used in seamless lengths.
An Escher-like quality
There is an Escher-like quality to these flights of steps, but it is the intricate net of shadows created by the roof structure of this sky-lit sculpture gallery, falling across a succession of vertical planes and reflecting back on the surface of the glass, which commands attention. Slender metal bars set crosswise between the rafters add their own animating rhythm. It all makes for a very complex visual arena in which to view art.
Monumental structures
These disused gas cylinders occupy a site on the outskirts of Stockholm. For the first ten years after moving to London, the view west across the train tracks was of a similar pair of monumental structures, transfigured by every sunset. One has since been dismantled to make way for the expanding national and international railway stations.
The character of a light box
In certain conditions, the white walls at home take on the character of a light box. In traditional Japanese architecture the intensity of atmosphere has a lot to do with the way natural light is filtered through the shoji paper panels, suffusing the interior spaces with subdued light, calming the spirit and sharpening the senses.