Taste, Sensibility, Judgment
This only proves how commonplace I am
Leveling up aptitude
Design as an engineering problem
The Silicon Valley giants, testifying with their runaway success, claimed to have “solved” design as an engineering problem. The solution substituted the human essence of design — intuition, ingenuity, and taste— with the tangibles, measurables, and deliverables.
Companies say they are “design-driven”, but designers are actually driven by dashboards filled with metrics like CSAT, NPS, CES, DAU, MAU. We rigorously run tests, studies, experiments as if innovative ideas are hidden in spreadsheets, waiting to be extracted by data scientists.
A cook with taste
Observe the interior and exterior, the furniture and textile decoration
following such color schemes, as well as commercialized color “suggestions”
for innumerable do-it-yourselves.Our conclusion: we may forget for a while those rules of thumb
of complementaries, whether complete or “split”, and of triads and
tetrads as well.
They are worn out.Second, no mechanical color system is flexible enough
to precalculate the manifold changing factors, as named before,
in a single prescribed recipe.Good painting, good coloring, is comparable to good cooking.
Even a good cooking recipe demands tasting and repeated tasting
while it is being followed.
And the best tasting still depends on a cook with taste.Flexible imagination
By giving up preference for harmony,
we accept dissonance to be as desirable as consonance.Besides a balance through color harmony, which is comparable
to symmetry, there is equilibrium possible between
color tensions, related to a more dynamic asymmetry.Again: knowledge and its application is not our aim;
instead, it is flexible imagination, discovery, invention – taste.What we don't like
A grasp of the psychological mechanism behind taste may not change our sense of what we find beautiful, but it can prevent us from reacting to what we don’t like with simple disbelief.
Our understanding of the psychology of taste can in turn help us to escape from the two great dogmas of aesthetics: the view that there is only one acceptable visual style or (even more implausibly) that all styles are equally valid.
Shorten the wings
The labile tastes of certain decision-makers in a company are often a great burden for designers. Too many feel themselves qualified to pass judgment. And how insensitive, how superficial these judgments often are.
Taste, believes Rams, is something that needs to be trained, since the aesthetic decisions at this level in product design are intrinsically bound to the entire form and function of the object. It would be unimaginable, for example, that the management of an aerospace company would ask the designers of a new plane to shorten the wings because they think it would make it look prettier.
It's all just geek talk
A Fragment by Riccardo MoriI’m finding that many people not only have lowered their standards with regard to the user interface, but more and more often when I bring up the subject, they seem to consider it a somewhat secondary aspect, something that’s only good for ‘geek talk’. The same kind of amused reaction laymen have to wine or coffee connoisseurs when they describe flavours and characteristics using specific lingo. Something that makes sense only to wine or coffee geeks but has little to no meaning or impact for the regular person.
The problem is that if an increasing number of people start viewing user interface design as an afterthought, or something that isn’t fundamental to the design of a product or experience — it’s all just ‘geek talk’ — then there is a reduced incentive to care about it on the part of the maker of the product.
Taste for Makers
An Essay by Paul GrahamIf there is such a thing as beauty, we need to be able to recognize it. We need good taste to make good things. Instead of treating beauty as an airy abstraction, to be either blathered about or avoided depending on how one feels about airy abstractions, let's try considering it as a practical question: how do you make good stuff?
A Visual Inventory
Amassing the archive
I once sent a camera to a client, with a request that she keep a visual diary of her newly completed house. For a number of months she duly sent me one photograph a day, of whatever caught her attention, and it was fascinating seeing the spaces from her point of view.
In part it's simply about amassing the archive, but it's also about understanding the implications of every design decision and bringing this knowledge to bear on new projects. You have to keep pushing the learning process.
The spaces between things
It's easy to underestimate the significance of the spaces between things...as soon as you frame a section of the view with architecture, the eye has a place to rest and previously invisible details come into focus.
An absence at its centre
At first glance, the rocky outcrop reflected so sharply in the still surface of the water looks like the ghostly image of a house. Interestingly, once read this way, the image always seems to have an absence at its centre.
Drawing a frame
The panels of tessellating hexagons have been laid to stabilize a path running through what remains of the nave of Rievaulx Abbey. They demonstrate the impact of drawing a frame around anything, even if that frame is nothing more than a plastic cell and the subject an area of grass. I like the way the path simply peters out to either side, with no sharply defined boundaries.
Economy of line
With a composition as disciplined as this, everywhere you point the lens feels like a natural frame. The visible architecture comprises simply three walls, two benches, and the top of a flight of steps. It is a perfect expression of economy of line, with the dark green backdrop of the trees acting as a foil for the light grey concrete and granite.
The smallness of human life
The smallness of human life is graphically expressed in this graveyard, in the low stubs of the headstones dwarfed by the towering tree trunks. Perhaps unexpectedly, the effect of this monumental contrast of scales is a feeling of comfort — the secure tranquility of a final resting place overseen by these massive forms, whose benign nature seems to be underlined by the little wooden nesting box on the central tree.
Attenuation and repetition
The distortion here is produced by the movement of a car, on a road near La Ina in Andalusia. My eye is always drawn to attenuation and repetition and the stratified view here exhibits both characteristics to such a degree that the image appears stretched. The extended parallels of the power lines are layered above the repeating arches of the viaduct and the low mass of the roadside barrier.
The aesthetic potential of flaws
The archaeological quality of this section of exposed wall provides an example of the aesthetic potential of that which is flawed or broken.
Cantilevers of bronze
Set close to the surface of the water, the visible structure is made of only two materials — vertical cantilevers of bronze set between horizontal treads of dark grey granite.
A single material
There is something very appealing about a form constructed in a single material.
Of the plainest variety
It is unusual to find such mismatched elements on a single facade as this fine stonework coexisting with these stained and rotting shutters, on a house in the fortified town of Feltre, in the northern Italian province of Belluno.
Where considerable labour lies behind the cutting and fitting of the stone, the timber planks have been left in their raw state, with no paint or carved decoration. Even the iron hinges are of the plainest variety.
Stacking the rails
Stacking the rails in an interlocking zigzag configuration creates a self-supporting structure that is easy to repair and to take apart. This traditional construction method also has the advantage of requiring few tools, since no holes have to be dug for posts and there is no requirement for nails.
White walls
When people say that white walls are cold and characterless, I wonder whether they have ever stopped to look at one. It's not just about the drama of light and shadow, although I love the fragment of the ghost chair in this picture, but the way the smallest nuances of texture and tone come alive in certain conditions.
The precise construction of relationships
This flight of steps runs up the outside of a Modernist house in Switzerland. What is striking here is the precise construction of relationships. The gaps between steps allow crisp lines of light to fall on the darkly shadowed wall, reinforcing the subtlety of the dialogue between granite and the concrete, which has been bush-hammers to expose the stone aggregates.
In the lee of the sills
The first thing you register here is the dramatic inconsistency in the coloration of the timber cladding the house in Haldenstein: the natural hues of the wood survive only in the lee of the sills, like re-growth along the parties of a head of dyed hair. But a second glance takes in the precision of the cuts made to accommodate the window and the fact that the pine is used in seamless lengths.
An Escher-like quality
There is an Escher-like quality to these flights of steps, but it is the intricate net of shadows created by the roof structure of this sky-lit sculpture gallery, falling across a succession of vertical planes and reflecting back on the surface of the glass, which commands attention. Slender metal bars set crosswise between the rafters add their own animating rhythm. It all makes for a very complex visual arena in which to view art.
Monumental structures
These disused gas cylinders occupy a site on the outskirts of Stockholm. For the first ten years after moving to London, the view west across the train tracks was of a similar pair of monumental structures, transfigured by every sunset. One has since been dismantled to make way for the expanding national and international railway stations.
The character of a light box
In certain conditions, the white walls at home take on the character of a light box. In traditional Japanese architecture the intensity of atmosphere has a lot to do with the way natural light is filtered through the shoji paper panels, suffusing the interior spaces with subdued light, calming the spirit and sharpening the senses.