At a uniformly comfortable termperature In America our tendency has been to get away from thermal conditions as a determinant of behavior. Instead, we have used our technology to keep entire living and working complexes at a uniformly comfortable temperature. As a result, our spatial habits have become diffused, and activities that were once localized by thermal conditions have spread out over a whole house or building. We forget, unless a system breaks down, that such wide-ranging use of space is extremely dependent upon the available heating and cooling equipment. Lisa Heschong, Thermal Delight in Architecture Controlled environments spacebehavior
Everyone sees themselves as behaving normally To understand why people act the way they do, we must first realize that everyone sees themselves as behaving normally. Eliezer Yudkowsky, Rationality: From AI to Zombies behavior
Architectural sequences Noted designer and architectural theorist Bernard Tschumi would call the predictable repetition of events inside an architectural space a sequence: a linear series of actions and behaviors that are at least partially determined by the design of the space itself. Geoff Manaugh, A Burglar's Guide to the City Architectural screenplays architecturebehaviorux
Contrafreeloading A Definition en.wikipedia.org Contrafreeloading is an observed behavior in which an organism, when offered a choice between provided food or food that requires effort to obtain, prefers the food that requires effort. workbehavior
The iMac Ive and his team worked with Apple's Korean manufacturers to perfect the process of making the cases, and they even went to a jelly bean factory to study how to make translucent colors look enticing. The cost of each case was more than $60 per unit, three times that of a regular computer case. Other companies would probably have demanded presentations and studies to show whether the translucent case would increase sales enough to justify the extra cost. Jobs asked for no such analysis. Topping off the design was the handle nestled into the iMac. It was more playful and semiotic than it was functional. This was a desktop computer; not many people were really going to carry it it around. But as Ive later explained: Back then, people weren't comfortable with technology. If you're scared of something, then you won't touch it. I could see my mum being scared to touch it. So I thought, if there's this handle on it, it makes a relationship possible. It's approachable. It's intuitive. It gives you permission to touch. It gives a sense of deference to you. Walter Isaacson, Steve Jobs Customers don't know what they want