Routine design When we think of bridges, it is the dramatic and monumental long spans that come to mind first, especially the lithe suspension bridges such as the Golden Gate and the pure geometric arches such as Sydney Harbour. But the majority of bridges are not such spectacular structures. Most of them are ordinary overpasses, with spans of 30 or 40 feet, carrying roadways or rails across other thoroughfares or over small streams. You see such bridges by the dozen on any drive down the Interstate. They may be lacking in glamour, but they are more representative of a bridge builder's art. The engineering and construction of girder bridges are pretty routine these days, but the bridges are not quite standard items you order from a catalogue. The girders, whether of steel or concrete, are custom-build for each bridge, then trucked to the site and hoisted into place with a crane. The designer still has scope for variation and creativity, and it shows out on the highways: some overpasses are prettier than others. Brian Hayes, Infrastructure: A Guide to the Industrial Landscape engineeringdesignautomationroutine
Camels When you look at the consumer products generated by many other manufacturers, and even by Braun today, there seem to be an awful lot of camels around. Maybe these companies are too diffuse, have the decision-makers in the wrong places or are continually making the wrong decisions and have no one to stop them. They make products with short-term goals in mind, seducing the eye of the buyer with fashionable colors, sensational curves or exotic surfaces. They may have external designers and, perhaps most significantly, the brand identity is defined by external marketing concerns, rather than design or user-related issues. The lesson to learn from Braun is that allowing a consistent philanthropic design approach to define a company can be extremely successful if it is executed with discipline, flexibility and good timing combined with hard work and, not least, great talent. Sophie Lovell & Dieter Rams, Dieter Rams: As Little Design as Possible Having quite lost sight of the principle