Mere retinal art Instead of an existentially grounded plastic and spatial experience, architecture has adopted the psychological strategy of advertising and instant persuasion; buildings have turned into image products detached from existential depth and sincerity. Architecture of our time often appears as mere retinal art. Juhani Pallasmaa, The Eyes of the Skin: Architecture and the Senses A set of potential photographs architectureimagesadvertisingpsychology
Designer + Developer Workflow An Article by Dan Mall danmall.me The way designers and developers work together today is broken. It’s too siloed and separate; “collaboration” is a fantasy that few enjoy. The state of advertising in the 1940s was similar. All of that changed when copywriter Bill Bernbach met art director Paul Rand. Their collaborative working style led to the birth of the idea of “the creative team,” the mutual respect and partnership between art director and copywriter that tended to yield unique results. Bob Gage, an art director that worked for DDB, the agency Bernbach co-founded, described it like this: “Two people who respect each other sit in the same room for a length of time and arrive at a state of free association, where the mention of one idea will lead to another idea, then to another. The art director might suggest a headline, the writer a visual. The entire ad is conceived as a whole, in a kind of ping pong between disciplines.” Isn’t that what we all strive for in our jobs? True collaboration with equals and partners? Ideas that build off one another? Why does this seem so far away for some of us? collaborationmakingholismadvertisingcreativity
Hacking is the opposite of marketing An Article by Tom MacWright macwright.com One of my favorite definitions of “hacking” is the creative reuse of tools for new and unexpected purposes. Hacking is using your email account as a hard drive, using your bicycle seat to open a beer, using Minecraft’s red bricks to create a calculator in the game. The opposite of hacking is marketing. Marketing tells you that this particular non-stick pan is the pan you’ll use to make omelettes, and you’ll do it in the morning dressed in fashionable clothing in a nice kitchen. It includes a photo and inspirational copywriting to drive this home. Marketing dictates a style, context, and purpose for even the most general-purpose products. This narrative needs to be specific so that you can readily imagine it: it’s you, in an Airbnb, laughing with friends. All sorts of ways to use the machineIn ways you didn't anticipateStretching the product toolsadvertisingcreativityutility
The Blue Cliff Record A Book by Yuanwu Keqin, Thomas Cleary & J.C. Cleary www.shambhala.com Mountains are mountainsNo door at which to knockThe miraculous bones of the ancientsWhat did you see when you were there?I have pacified your mind+2 More zeneuphony
Mountains are mountains Before attaining enlightenment, mountains are mountains, rivers are rivers. At the moment of enlightenment, mountains are no longer mountains, nor are rivers rivers. After attaining enlightenment, mountains are mountains, rivers are rivers. Don't Rush to SimplicityJust a whinny again zennature
No door at which to knock Penetrating the Blue Cliff, you will open the eye within eyes and realizing life through the Blue Cliff, you yourself will become a torch, the light beyond light. Being so, you will find no door at which to knock, nor any door to be opened. zen
The miraculous bones of the ancients A Ch'an master once wrote that the wise enshrine the miraculous bones of the ancients within themselves; that is, they do not regard teachings of ways to enlightenment as an external body of knowledge or information to be possessed as an acquisition or believed or revered as inflexible dogma, but rather apply it as far as possible to themselves and their situations, vivifying the way of enlightenment with their own bodies and lives, not just in their thoughts. It is therefore a matter of course that new Buddhist literature has been produced; for the Buddhist canon is not closed, as long as people continue the search for enlightenment. Ch'an was referred to by its followers as the "school of the patriarchs" because it was transmitted by a living succession of human exemplars; not a school of doctrine, or philosophical or scholastic interpretation, it was not based on any particular scripture, but on the direct experience of the enlightened mind, by whatever means currently necessary.
What did you see when you were there? Ch'an masters tell us to look right where we stand and step: they ask what is there, is there anything, who are you and where do you come from, what did you see and hear when you were there?—in a hundred ways they try to make us wake up, clear our minds, and face reality directly.
I have pacified your mind Bodhidharma, the first Patriarch of Ch'an in China, was asked by Hui K'e, the future Second Patriarch, so pacify his mind for him; Bodhidharma said, "Bring me your mind and I will pacify it for you." Hui K'e said, "When I search for my mind, I cannot find it." Bodhidharma said, "I have pacified your mind for you." At this Hui K'e was enlightened. In a state of reverberation
In one there are many; in two, one The ultimate path is without difficulty; Speech is to the point, words are to the point. In one there are many kinds; In two there is no duality. zen
It's dark outside As soon as Te Shan crossed the threshold he said, "Long have I heard of Lung T'an (Dragon Pond), but now that I've arrived here, there's no pond to see and no dragon appears." Master Lung T'an came out from behind a screen and said, "You have really arrived at Lung T'an." Te Shan bowed and withdrew. During the night, Te Shan entered Lung T'an's room and stood in attendance till late at night. Lung T'an said, "Why don't you go?" Te Shan bade farewell, lifted up the curtain, and went out; he saw that it was dark outside, so he turned around and said, "It's dark outside." Lung T'an lit a paper lantern and handed it to Te Shan; as soon as Te Shan took it, Lung T'an blew it out. Te Shan was vastly and greatly enlightened. In a state of reverberation