Little tots are decorative and relatively docile, but older children are noisy and energetic, and they act on their environment instead of just letting it act on them. Since the environment is already “perfect” this will not do.
In real life, what significant change does occur if children are transferred from a lively city street to the usual park or to the usual public or project playground?
In most cases (not all, fortunately), the most significant change is this: The children have moved from under the eyes of a high numerical ratio of adults, into a place where the ratio of adults is low or even nil. To think this represents an improvement in city child rearing is pure daydreaming.
Ive and his team worked with Apple's Korean manufacturers to perfect the process of making the cases, and they even went to a jelly bean factory to study how to make translucent colors look enticing. The cost of each case was more than $60 per unit, three times that of a regular computer case. Other companies would probably have demanded presentations and studies to show whether the translucent case would increase sales enough to justify the extra cost. Jobs asked for no such analysis.
Topping off the design was the handle nestled into the iMac. It was more playful and semiotic than it was functional. This was a desktop computer; not many people were really going to carry it it around. But as Ive later explained:
Back then, people weren't comfortable with technology. If you're scared of something, then you won't touch it. I could see my mum being scared to touch it. So I thought, if there's this handle on it, it makes a relationship possible. It's approachable. It's intuitive. It gives you permission to touch. It gives a sense of deference to you.