Steve Jobs A Book by Walter Isaacson en.wikipedia.org You'll know it's thereThe Apple Marketing PhilosophyNot just in the detailsAn icon is a symbol equally incomprehensible in all human languagesIf it could save a person's life, would you find a way to make it faster?+31 More Traditional companies are losing because they mismanage software engineersEulogy for Steve Jobs“Design” is now “Product”
Their wrongness is somehow more immediate In general, a successful design, which Alexander terms a good fit between form and context, can be declared only when we can detect no more [points that conform to the standard against which we judge]. It is "departures from the norm which stand out in our minds, rather than the norm itself. Their wrongness is somehow more immediate than the rightness." Henry Petroski, The Evolution of Useful Things Notes on the Synthesis of Form