How to blog An Article by Tom MacWright macwright.com Own your domain and use simple technology Never change the technology Write something on a schedule Never change the technology Things Learned Blogging blogging
Hacking is the opposite of marketing An Article by Tom MacWright macwright.com One of my favorite definitions of “hacking” is the creative reuse of tools for new and unexpected purposes. Hacking is using your email account as a hard drive, using your bicycle seat to open a beer, using Minecraft’s red bricks to create a calculator in the game. The opposite of hacking is marketing. Marketing tells you that this particular non-stick pan is the pan you’ll use to make omelettes, and you’ll do it in the morning dressed in fashionable clothing in a nice kitchen. It includes a photo and inspirational copywriting to drive this home. Marketing dictates a style, context, and purpose for even the most general-purpose products. This narrative needs to be specific so that you can readily imagine it: it’s you, in an Airbnb, laughing with friends. All sorts of ways to use the machineIn ways you didn't anticipateStretching the product toolsadvertisingcreativityutility
The return of fancy tools An Article by Tom MacWright macwright.com Technology is seeing a little return to complexity. Dreamweaver gave way to hand-coding websites, which is now leading into Webflow, which is a lot like Dreamweaver. Evernote give way to minimal Markdown notes, which are now becoming Notion, Coda, or Craft. Visual Studio was “disrupted” by Sublime Text and TextMate, which are now getting replaced by Visual Studio Code. JIRA was replaced by GitHub issues, which is getting outmoded by Linear. The pendulum swings back and forth, which isn’t a bad thing complexitysimplicitytoolssoftwaretechnologynotetaking
Picking better names for variables, functions, and projects An Article by Tom MacWright macwright.com Avoid weasel words Follow patterns religiously Don’t cheap out on characters Call things the same thing Don’t name internal projects When things change, change their names namescode
To the Lighthouse A Novel by Virginia Woolf gutenberg.net.au All the lives to beThe alphabetGone crookedExtinguishedA thing you could ruffle with your breath+5 More solitudemelancholyloneliness
All the lives to be And all the lives we ever lived and all the lives to be are full of trees and changing leaves. nature
The alphabet Yet he would not die lying down; he would find some crag of rock, and there, his eyes fixed on the storm, trying to the end to pierce the darkness, he would die standing. He would never reach R. death
Gone crooked He was coming to see himself, and everything he had ever known gone crooked a little. It was awfully strange.
A thing you could ruffle with your breath It was a thing you could ruffle with your breath; and a thing you could not dislodge with a team of horses.
A coherence in things There is a coherence in things, a stability; something, she meant, is immune to change, and shines out…in the face of the flowing, the fleeting, the spectral, like a ruby. time
All dark and spreading Beneath it is all dark, it is spreading, it is unfathomably deep; but now and again we rise to the surface and that is what you see us by.
There, with a dash on the beach How life, from being made up of little separate incidents which one lived one by one, became curled and whole like a wave which bore one up with it and threw one down with it, there, with a dash on the beach. life
They would never know She would never know him. He would never know her. Human relations were all like that. melancholy