How to blog An Article by Tom MacWright macwright.com Own your domain and use simple technology Never change the technology Write something on a schedule Never change the technology Things Learned Blogging blogging
Hacking is the opposite of marketing An Article by Tom MacWright macwright.com One of my favorite definitions of “hacking” is the creative reuse of tools for new and unexpected purposes. Hacking is using your email account as a hard drive, using your bicycle seat to open a beer, using Minecraft’s red bricks to create a calculator in the game. The opposite of hacking is marketing. Marketing tells you that this particular non-stick pan is the pan you’ll use to make omelettes, and you’ll do it in the morning dressed in fashionable clothing in a nice kitchen. It includes a photo and inspirational copywriting to drive this home. Marketing dictates a style, context, and purpose for even the most general-purpose products. This narrative needs to be specific so that you can readily imagine it: it’s you, in an Airbnb, laughing with friends. All sorts of ways to use the machineIn ways you didn't anticipateStretching the product toolsadvertisingcreativityutility
The return of fancy tools An Article by Tom MacWright macwright.com Technology is seeing a little return to complexity. Dreamweaver gave way to hand-coding websites, which is now leading into Webflow, which is a lot like Dreamweaver. Evernote give way to minimal Markdown notes, which are now becoming Notion, Coda, or Craft. Visual Studio was “disrupted” by Sublime Text and TextMate, which are now getting replaced by Visual Studio Code. JIRA was replaced by GitHub issues, which is getting outmoded by Linear. The pendulum swings back and forth, which isn’t a bad thing complexitysimplicitytoolssoftwaretechnologynotetaking
Picking better names for variables, functions, and projects An Article by Tom MacWright macwright.com Avoid weasel words Follow patterns religiously Don’t cheap out on characters Call things the same thing Don’t name internal projects When things change, change their names namescode
Childe Harold's Pilgrimage A Poem by Lord Byron www.gutenberg.org And thus the heart will breakWords which are thingsThere is a pleasure in the pathless woods lovenaturelonelinessmelancholy
And thus the heart will break They mourn, but smile at length; and, smiling, mourn: The tree will wither long before it fall: The hull drives on, though mast and sail be torn; The roof-tree sinks, but moulders on the hall In massy hoariness; the ruined wall Stands when its wind-worn battlements are gone; The bars survive the captive they enthral; The day drags through though storms keep out the sun; And thus the heart will break, yet brokenly live on. SceneryA little act of hope timelovemelancholyi
Words which are things I have not loved the world, nor the world me; I have not flattered its rank breath, nor bowed To its idolatries a patient knee,— Nor coined my cheek to smiles, nor cried aloud In worship of an echo; in the crowd They could not deem me one of such; I stood Among them, but not of them; in a shroud Of thoughts which were not their thoughts, and still could, Had I not filed my mind, which thus itself subdued. I have not loved the world, nor the world me,— But let us part fair foes; I do believe, Though I have found them not, that there may be Words which are things,—hopes which will not deceive, And virtues which are merciful, nor weave Snares for the falling: I would also deem O'er others' griefs that some sincerely grieve; That two, or one, are almost what they seem,— That goodness is no name, and happiness no dream. solitudegoodness
There is a pleasure in the pathless woods There is a pleasure in the pathless woods, There is a rapture on the lonely shore, There is society where none intrudes, By the deep Sea, and music in its roar: I love not Man the less, but Nature more. nature