Homes at Night A Dialogue by Todd Hido www.lensculture.com Your series Homes at Night is one of my favorites. We never see human silhouettes or the homes’ inhabitants. Why is it important to you that the houses appear on their own? Because of the very simple fact that if it is an empty shell, the viewer can place their own memories within it or create a narrative that would otherwise be blocked by the reality of what is actually inside. [email protected] photographymemoryidentityhome
Design with courage Make a bold decision (that is controversial). Make a mistake (as a result of a bold decision). Challenge “conventional wisdom”. Challenge authority (that preaches conventional wisdom). Challenge hierarchy (that perpetuates conventional wisdom). Ignore the committee (and the need to converge). Decide who your clients are (and aren’t). Ignore clients that aren’t (especially those who pay the most). Cultivate clients if none exists (instead of compromising your design). Be a generalist (and ignore your job title). Be a specialist (who specializes in being a generalist). Design things from scratch (and build them yourself from scratch). Design things that no one wants (yet). Design freely (and think freely). Chuánqí Sun, The vanishing designer The boldest decisions design