Some secret stirring in the world There is some secret stirring in the world, A thought that seeks impatiently its word. Thomas Lovell Beddoes, The Mind of the Maker euphonymaking
Controlled! Braun design is greatly reduced - stripped of all that is unnecessary. Nevertheless, there is a strong aesthetic characterized by balance, order and harmony. Self-control is very important. Although my own taste is involved it always has to be under control. Not suppressed though! Controlled! Sophie Lovell & Dieter Rams, Dieter Rams: As Little Design as Possible No reason for being style