The Cycle of Goodness An Idea by Tadao Yoshida ykknorthamerica.com The CYCLE OF GOODNESS® is the corporate philosophy established by YKK’s founder, Tadao Yoshida, who believed that “no one prospers without rendering benefit to others.” It expresses the basic belief of the YKK Group. Tadao Yoshida firmly believed that business belongs to society. As an important member of society, a company survives through coexistence. When the benefits are shared, the value of the company’s existence will be recognized by society. When pursuing his business, Mr. Yoshida was most concerned with that aspect and would find a path leading to mutual prosperity. He believed that using ingenuity and inventiveness in business activities and constantly creating new value would lead to the success of clients and business partners and make it possible to contribute to society. This type of reasoning is referred to as the CYCLE OF GOODNESS® and has always served as the foundation of our business activities. Why YKK zippers are the brown M&Ms of product design goodnesssocietybusiness
Sonorisms I the authenticity of the gesture as if the air had taken on substance representation and re-presentation a first order of presence this painterly game of pick-up sticks Irwin's "fetish finish" questions all of whose possible answers would never exhaust them the art is what has happened to the viewer an art of things not looked at a dialogue of immanence the information that takes place between things your house is the last before the infinite his "project of general peripatetic availability" that shiver of perception perceiving itself a desert of pure feeling Lawrence Wechler & Robert Irwin, Seeing Is Forgetting the Name of the Thing One Sees PhonaestheticsArchitectural dark matter wordseuphony