Winning by Design: The Methods of Gordon Murray A Research Paper by Nigel Cross & Anita Clayburn Cross A case study of the working methods of one particularly successful designer in a highly competitive design domain - Formula One racing car design. Gordon Murray was chief designer for the very successful Brabham and McLaren racing car teams in the 1970s and 1980s. His record of success is characterised by innovative breakthroughs, often arising as sudden illuminations, based on considering the task from first principles and from a systemic viewpoint. His working methods are highly personal, and include intensive use of drawings. Personality factors and team management abilities also appear to be relevant. There are some evident similarities with some other successful, innovative designers You need to make the step forwardDrawing the bitsLike designing things for the first timeWonder PlotsI never have engineers that aren't designers+7 More design
Sonorisms I the authenticity of the gesture as if the air had taken on substance representation and re-presentation a first order of presence this painterly game of pick-up sticks Irwin's "fetish finish" questions all of whose possible answers would never exhaust them the art is what has happened to the viewer an art of things not looked at a dialogue of immanence the information that takes place between things your house is the last before the infinite his "project of general peripatetic availability" that shiver of perception perceiving itself a desert of pure feeling Lawrence Wechler & Robert Irwin, Seeing Is Forgetting the Name of the Thing One Sees PhonaestheticsArchitectural dark matter wordseuphony