The Cycle of Goodness An Idea by Tadao Yoshida ykknorthamerica.com The CYCLE OF GOODNESS® is the corporate philosophy established by YKK’s founder, Tadao Yoshida, who believed that “no one prospers without rendering benefit to others.” It expresses the basic belief of the YKK Group. Tadao Yoshida firmly believed that business belongs to society. As an important member of society, a company survives through coexistence. When the benefits are shared, the value of the company’s existence will be recognized by society. When pursuing his business, Mr. Yoshida was most concerned with that aspect and would find a path leading to mutual prosperity. He believed that using ingenuity and inventiveness in business activities and constantly creating new value would lead to the success of clients and business partners and make it possible to contribute to society. This type of reasoning is referred to as the CYCLE OF GOODNESS® and has always served as the foundation of our business activities. Why YKK zippers are the brown M&Ms of product design goodnesssocietybusiness
Kokoro A Novel by Natsume Sōseki www.penguinrandomhouse.com Vibrations in the airThat delicate and complex instrumentThe great soundless whirl of darknessUnderfootNot them he despised+2 More zenabsurdity
Vibrations in the air Words are not just vibrations in the air, they work more powerfully than that, and on more powerful objects. words
That delicate and complex instrument Could that delicate and complex instrument that lies in the human breast ever really produce a reading that was absolutely clear and truthful, like a clock’s hands pointing to numbers on its dial? lovetruth
The great soundless whirl of darkness I could not know that even then the little light was being drawn irresistibly into the great soundless whirl of darkness and that I was watching a light that was destined soon to blink out and disappear. lightdarknessmelancholy
Underfoot The memory of having sat at someone’s feet will later make you want to trample him underfoot.
Not them he despised For all his unresponsiveness to others’ affection, I now see, it was not them he despised but himself. melancholy
Reading I suppose it’s because I believe you don’t really become a finer person just by reading lots of books. learningcommonplace
A circle of beads If you count off a circle of beads, you never reach an end. At what point, and with what feelings, would his fingers cease to move those beads? This may be a silly question, but it haunts me. ending