Watts observes that elements of the natural world – clouds, foam on water, the stars, human beings – are not messes, though the nature of their order remains inscrutable, and Watts doesn’t try to pin down its precise nature. Mess seems to be somehow a property perceptible only in the presence of human artifacts. Is this the result of some kind of aesthetic original sin on the part of humans, uncanny beings severed from the holiness of Nature? I hope not. “Humans are bad” is a boring answer.
More than ever, people are choosing how to spend their time based on the amount of attention they can garner—and you and I are no exception. Everyone is susceptible to this logic. But what I want to argue in this piece is that tech startup founders are particularly susceptible to this tendency.
Working at and around startups for several years, I’ve noticed many founders prioritizing culture, visibility, and perception over product, customer development, and strategy. Maybe this is to be expected in a time where culture moves faster and is perceived as more important than ever. But I find it unusual that the tech industry seems unaware of a whole class of typical mistakes founders make in pursuit of cultural relevance.
Early stage companies often deal with questions like “Why don’t we have as much adoption as we’d like at this time?” “Why aren’t we driving enough sales?” “Why is our churn rate so high and how do we raise retention?” and my favorite, “Why do we have no users?”
There are many ways to address these issues, but I find that companies frequently—and incorrectly—identify their public presence as the way to solve them.