I recommend eating chips An Essay by Sam Anderson www.nytimes.com Join me. Grab whatever you’ve got. Open the bag. Pinch it on its crinkly edges and pull apart the seams. Now we’re in business: We have broken the seal. The inside of the bag is silver and shining, a marvel of engineering — strong and flexible and reflective, like an astronaut suit. Lean in, inhale that unmistakable bouquet: toasted corn, dopamine, America, grief! We are the first humans to see these chips since they left the factory who knows when. They have been waiting for us, embalmed in preservatives, like a pharaoh in his dark tomb. Looking Closely is EverythingOne brick seeingdetailsfood
Selling new ideas I must come to the topic of “selling” new ideas. You must master three things to do this: Giving formal presentations, Producing written reports, and Mastering the art of informal presentations as they happen to occur. All three are essential—you must learn to sell your ideas, not by propaganda, but by force of clear presentation. I am sorry to have to point this out; many scientists and others think good ideas will win out automatically and need not be carefully presented. They are wrong; many a good idea has had to be rediscovered because it was not well presented the first time, years before! Richard Hamming, You and Your Research Scientific writing