If I had to guess where this is all going, I’d say that what an internet platform is actually has already permanently shifted. Instead of apps trying to dominate specific features — a platform for video, a platform for expiring content, a platform for connecting social networking, a platform for livestreaming, a platform for resumes — we’ve already entered a new era of online networks where they all will essentially offer the same services and instead, focus increasingly on specific demographics.
I recently started compiling a list of defunct blogging platforms. It’s been interesting to see how websites die — from domain parking pages to timeouts to blank pages to outdated TLS cipher errors, there are a multitude of different ways.
When buildings are torn down and rebuilt, the ghost of the old building is often visible in the new one — strangely angled walls and rooms, which make sense only in the context of the space as a living organism. On the web, there are no such restrictions: when a website dies, it leaves no sign of its past self behind.
I think a lot about the lifecycle of websites. I’m frustrated by so much of the short-term thinking I see in the world today, and the way we think about websites is a part of that: it’s “normal” for them to just go up in smoke as soon as their authors stop paying attention. People switch platforms and providers and break links without a second thought. It pains me to see people build websites with no feeling of obligation to them — when you put something out into the world, it is your responsibility to care for it.
At the same time, I wonder if this obsession with permanence is misplaced.