Everything designed has an element of arbitrariness in its form. Loewy described how groups of his designers used to go about designing a new model automobile. Different groups were given different tasks, such as the front and rear of the car, and the conceptual work began, to be cut off at some predetermined time by deadlines that were imposed at the outset. After a time, there were "piles of rough sketches," and Loewy saw the design proceed as follows:
Now the important process of elimination begins. From the roughs, I select the designs that indicate germinal direction. Those that show the greatest promise are studied in detail, and these in turn are used in combination or arrangements with one another. A promising front treatment can be tried in combination with a likely side elevation sketch, etc. From this a new set of designs emerges. These are then sketched in detail. After careful analysis, they boil down to four or five.
Something was wrong, according to Raymond Loewy, who admitted that, "with few exceptions, the [competitors'] products were good." He was "disappointed and amazed at their poor physical appearance, their clumsiness, and...their design vulgarity." He found "quality and ugliness combined," and wondered about "such an unholy alliance."
...Loewy was also "shocked by the fact that most preeminent engineers, executive geniuses, and financial titans seemed to live in an aesthetic vacuum," and he believed that he could "add something to the field." But, not surprisingly, the people he approached were "rough, antagonistic, often resentful."
The world is the totality of facts, not of things.
The world is determined by the facts, and by these being all the facts.
For the totality of facts determines both what is the case, and also all that is not the case.
What we cannot think, that we cannot think: we cannot therefore say what we cannot think.
In fact what solipsism means is quite correct, only it cannot be said, but it shows itself.
That the world is my world, shows itself in the fact that the limits of that language (the language which I understand) mean the limits of my world.
I am my world. (The microcosm.)
The thinking, presenting subject; there is no such thing.
Hence also there can be no ethical propositions.
Propositions cannot express anything higher.
It is clear that ethics cannot be expressed.
Ethics is transcendental.
(Ethics and aesthetics are one.)
My propositions are elucidatory in this way: he who understands me finally recognizes them as senseless, when he has climbed out through them, on them, over them. (He must, so to speak, throw away the ladder, after he has climbed up on it.)
He must surmount these propositions; then he sees the world rightly.
Whereof one cannot speak, thereof one must be silent.