Ralph Ammer
Don't think big
An Article by Ralph AmmerOne of the biggest mistakes you can make in your creative project is to pick a topic which is too big. Big topics often lead to small results, small topics foster great results.
And here is why: Your project is limited by the time and energy you have.
These are the boundaries of your project. If you pick a huge topic then there is not much room for your creative efforts. On the other hand, if you pick a small topic you have time and energy to make a great creative contribution.
Is perfection boring?
An Article by Ralph AmmerWe love to see the process, not just the result. The imperfections in your work can be beautiful if they show your struggle for perfection, not a lack of care.
Now I get it
An Article by Ralph AmmerTo design a system means to orchestrate the interplay of its elements.
Such a system is considered “interactive” if it is open, which means that there are ways to engage with the processes that are happening inside of it. There is of course a range of interactivities which spans from very basic reactive behaviour to highly complex conversational interactions.
But what do you want to say?
An Article by Ralph AmmerPablo Picasso famously said:
“The world doesn’t make sense, so why should I paint pictures that do?”
A sensible approach to something that can’t be explained is to express it.
Rather than giving you explanations or “saying something”, most artists are concerned with what I like to call “room for interpretation”. They create platforms that trigger thoughts, feelings, emotions, and ideas.
Instead of trying to explain the inexplicable artists express their view of it. They don’t want to tell you what to think, they invite you to respond.
A lightbulb is not an idea
An Article by Ralph AmmerWith conventional placeholders, such as words, we can describe patterns for a large number of situations. On the other hand it is easy to fool yourself (and others) with words, since you can avoid to be specific. Any business meeting can confirm this.
When you draw something you are forced to be specific — and honest.
Our illustration of an “idea” from above is unconventional in the sense that it conveys specific original thoughts of what an idea is. It adds value to the words.
And that is the catch: The drawing must be unconventional to support the conventional words. We have to make sure not to use “words in disguise”. Take a common illustration for “idea” for example, which haunts flip charts all over the world: the lightbulb.
The lightbulb image works on a purely symbolic level, it only replaces the word “idea”. This image of a household item contains no original thought about what an idea is. While symbols like these work well as international replacements for words or icons to indicate a light switch for instance, they convey no nutritional value as illustrations — they are empty.
The Spoken and the Unspoken
What is unspoken
Ethnographic studies are distinct from ethological research in other species because we can speak with our subjects and ask them questions. This has tremendous value, but much of what humans do is not spoken, and we also observe, count, and measure.
Research questions
From my records, research questions emerged that I never expected when I was making them.
Quantitative data collection
Quantitative data collection involves systematic and repetitive observations on the same set of variables.
Anthropological rapport
Accurately capturing how people spend their time is contingent not only on systematic data collection, but also on participants moving in a relaxed and normal manner through their daily activities. Just as primatologists habituate their subjects to their presence, anthropologists first must develop rapport and trust with the communities in which they live.
Scan samples, focal follows
Scan samples and focal follows are two commonly used behavioral observation methods.
During a scan sample, randomly selected individuals are located at specified time intervals, usually every ten to fifteen minutes, and the observer instantaneously records what the participant is doing.
Focal follows complement scan samples by documenting the continuous sequence of an individual's activities. During a focal follow, each subject is observed over a period of several hours with each change in activity recorded with a start and stop time.
Multitasking
In most traditional societies children help care for their younger siblings. However, it is often the case that a child minding his younger sibling does so out of the corner of his eye while playing with other children. Is this play or child care?
A nested classificatory hierarchy
I organized behavioral codes to contain several levels of information. As in this example, if a child is outside playing with friends while minding her two-year-old sister, the activity was coded as 675: the 600 signifies noneconomic activity, the 70 that it is playing, and the 5 that it is playing while in charge of a child. All activities were coded in this way. A nested classificatory hierarchy preserves both detail for future research and flexibility to lump or disaggregate activities for analyses. This method of nesting information carries over into many kinds of coding and classificatory schemes.
A child's question
Because they live so successfully in their world, we expect our subjects to readily explain the strategies that underlie the behaviors we observe. This can be trying, because from their point of view we are asking the obvious, a child’s question.
The research agenda
Important connections are often made by accident, outside the bounds of our research agenda.