When we make a model and realize it's rubbish Much of the design process is a conversation, a back-and-forth as we walk around the tables and play with the models. He doesn't like to read complex drawings. He wants to see and feel a model. He's right. I get surprised when we make a model and then realize it's rubbish, even though based on the CAD renderings it looked great. He loves coming in here because it's calm and gentle. It's a paradise if you're a visual person. There are no formal design reviews, so there are no huge decision points. Instead we can make the presentations fluid. Since we iterate every day and never have dumb-ass presentations, we don't run into major disagreements. Jonathan Ive, Steve Jobs Drawing as a means of thinking iteration
A ritual of unpacking I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story. Jonathan Ive, Steve Jobs The Apple Marketing Philosophy ritual
To be truly simple Why do we assume that simple is good? Because with physical products, we have to feel we can dominate them. As you bring order to complexity, you find a way to make the product defer to you. Simplicity isn't just a visual style. It's not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep. For example, to have no screws on something you can end up having a product that is so convoluted and so complex. The better way is to go deeper with the simplicity, to understand everything about it and how it's manufactured. You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential. Jonathan Ive, Steve Jobs Less, but betterTool-being simplicity
That feeling of putting care into a product I always understood the beauty of things made by hand. I came to realize that what was really important was the care that was put into it. What I really despise is when I sense some carelessness in a product. Unlike some designers, [Ive] didn't just make beautiful sketches; he also focused on how the engineering and inner components would work. He became head of [the design department at Apple] in 1996, the year before jobs returned, but wasn't happy. Amelio had little appreciation for design. There wasn't that feeling of putting care into a product, because we were trying to maximize the money we made. All they wanted from us designers was a model of what something was supposed to look like on the outside, and then engineers would make it as cheap as possible. I was about to quit. Jonathan Ive, Steve Jobs
Beyond improvement In so many ways Dieter Rams’s work is beyond improvement. Although new technologies have since offered new opportunities, his designs are not undermined by the limits of the technologies of their time. The concave button top, designed to stop your finger from slipping as it made the long travel necessary for earlier mechanical switches, does not point to obsolete mechanisms. Instead, it reminds us how immediately and intuitively form alone can describe what an object does and suggest how we should use it. Jonathan Ive, Dieter Rams: As Little Design as Possible designperfection
Eulogy for Steve Jobs An Article by Jonathan Ive www.wsj.com He was without doubt the most inquisitive human I have ever met. His insatiable curiosity was not limited or distracted by his knowledge or expertise, nor was it casual or passive. It was ferocious, energetic and restless. His curiosity was practiced with intention and rigor. Many of us have an innate predisposition to be curious. I believe that after a traditional education, or working in an environment with many people, curiosity is a decision requiring intent and discipline. In larger groups our conversations gravitate towards the tangible, the measurable. It is more comfortable, far easier and more socially acceptable talking about what is known. Being curious and exploring tentative ideas were far more important to Steve than being socially acceptable. Our curiosity begs that we learn. And for Steve, wanting to learn was far more important than wanting to be right. Steve Jobs curiositylearningideas
The Spoken and the Unspoken An Essay from Field Notes on Science and Nature by Karen L. Kramer What is unspokenResearch questionsQuantitative data collectionAnthropological rapportScan samples, focal follows+4 More The observer effect
What is unspoken Ethnographic studies are distinct from ethological research in other species because we can speak with our subjects and ask them questions. This has tremendous value, but much of what humans do is not spoken, and we also observe, count, and measure. researchux
Research questions From my records, research questions emerged that I never expected when I was making them. notetakingquestions
Quantitative data collection Quantitative data collection involves systematic and repetitive observations on the same set of variables.
Anthropological rapport Accurately capturing how people spend their time is contingent not only on systematic data collection, but also on participants moving in a relaxed and normal manner through their daily activities. Just as primatologists habituate their subjects to their presence, anthropologists first must develop rapport and trust with the communities in which they live. ux
Scan samples, focal follows Scan samples and focal follows are two commonly used behavioral observation methods. During a scan sample, randomly selected individuals are located at specified time intervals, usually every ten to fifteen minutes, and the observer instantaneously records what the participant is doing. Focal follows complement scan samples by documenting the continuous sequence of an individual's activities. During a focal follow, each subject is observed over a period of several hours with each change in activity recorded with a start and stop time.
Multitasking In most traditional societies children help care for their younger siblings. However, it is often the case that a child minding his younger sibling does so out of the corner of his eye while playing with other children. Is this play or child care?
A nested classificatory hierarchy I organized behavioral codes to contain several levels of information. As in this example, if a child is outside playing with friends while minding her two-year-old sister, the activity was coded as 675: the 600 signifies noneconomic activity, the 70 that it is playing, and the 5 that it is playing while in charge of a child. All activities were coded in this way. A nested classificatory hierarchy preserves both detail for future research and flexibility to lump or disaggregate activities for analyses. This method of nesting information carries over into many kinds of coding and classificatory schemes. research
A child's question Because they live so successfully in their world, we expect our subjects to readily explain the strategies that underlie the behaviors we observe. This can be trying, because from their point of view we are asking the obvious, a child’s question.
The research agenda Important connections are often made by accident, outside the bounds of our research agenda. The Usefulness of Useless Knowledge creativity