In ways you didn't anticipate A Quote by Patrick Hebron www.noemamag.com I always have a hard time wrapping my mind around some of the classic user questions: What is this thing for, is it for novices or professionals, etc? I do my best to avoid these questions, because the best thing you can possibly accomplish as the maker of a tool is to build something that gets used in ways you didn’t anticipate. If you’re building a tool that gets used in exactly the ways that you wrote out on paper, you shot very low. You did something literal and obvious. All sorts of ways to use the machineHacking is the opposite of marketingStretching the productThis tactile form of doodling toolssurpriseux
Shorten the wings The labile tastes of certain decision-makers in a company are often a great burden for designers. Too many feel themselves qualified to pass judgment. And how insensitive, how superficial these judgments often are. Taste, believes Rams, is something that needs to be trained, since the aesthetic decisions at this level in product design are intrinsically bound to the entire form and function of the object. It would be unimaginable, for example, that the management of an aerospace company would ask the designers of a new plane to shorten the wings because they think it would make it look prettier. Sophie Lovell & Dieter Rams, Dieter Rams: As Little Design as Possible Classical absurdity worktaste