The case against heatmaps An Article by Oliver Palmer www.oliverpalmer.com Visualised aggregations of click activity are a low effort, low signal waste of time and best avoided in favour of actual research. uxmetrics
Say yes and never do it A Quote by Mel Brooks www.newyorker.com You have some wonderful stories of basically getting away with stuff at the studios. I’d learned one very simple trick: say yes. Simply say yes…You say yes, and you never do it. That’s great advice for life. It is. Don’t fight them. Don’t waste your time struggling with them and trying to make sense to them. They’ll never understand. managementworkmaking