Winning by Design: The Methods of Gordon Murray A Research Paper by Nigel Cross & Anita Clayburn Cross A case study of the working methods of one particularly successful designer in a highly competitive design domain - Formula One racing car design. Gordon Murray was chief designer for the very successful Brabham and McLaren racing car teams in the 1970s and 1980s. His record of success is characterised by innovative breakthroughs, often arising as sudden illuminations, based on considering the task from first principles and from a systemic viewpoint. His working methods are highly personal, and include intensive use of drawings. Personality factors and team management abilities also appear to be relevant. There are some evident similarities with some other successful, innovative designers You need to make the step forwardDrawing the bitsLike designing things for the first timeWonder PlotsI never have engineers that aren't designers+7 More design
Say yes and never do it A Quote by Mel Brooks www.newyorker.com You have some wonderful stories of basically getting away with stuff at the studios. I’d learned one very simple trick: say yes. Simply say yes…You say yes, and you never do it. That’s great advice for life. It is. Don’t fight them. Don’t waste your time struggling with them and trying to make sense to them. They’ll never understand. managementworkmaking