Local Code: 3,659 Proposals About Data, Design & The Nature of Cities A Book by Nicholas de Monchaux localco.de Local Code’s data-driven layout arranges drawings of 3,659 digitally tailored interventions for vacant public land in San Francisco, Los Angeles, New York City, and Venice, Italy. The natures of these found parcels is as particular as the cities that house them — land under billboards in Los Angeles, dead-end alleys in San Francisco, city-owned vacant lots in New York City, and abandoned islands in the Venetian lagoon — but have in common an unrecognized potential as a social and ecological resource. Names vs. The NothingLocal Code: The Constitution of a City at 42º N Latitude citiesurbanism
The iMac Ive and his team worked with Apple's Korean manufacturers to perfect the process of making the cases, and they even went to a jelly bean factory to study how to make translucent colors look enticing. The cost of each case was more than $60 per unit, three times that of a regular computer case. Other companies would probably have demanded presentations and studies to show whether the translucent case would increase sales enough to justify the extra cost. Jobs asked for no such analysis. Topping off the design was the handle nestled into the iMac. It was more playful and semiotic than it was functional. This was a desktop computer; not many people were really going to carry it it around. But as Ive later explained: Back then, people weren't comfortable with technology. If you're scared of something, then you won't touch it. I could see my mum being scared to touch it. So I thought, if there's this handle on it, it makes a relationship possible. It's approachable. It's intuitive. It gives you permission to touch. It gives a sense of deference to you. Walter Isaacson, Steve Jobs Customers don't know what they want