A new gestalt The innovator has a systems mind, one that sees things in terms of how they relate to each other in producing a result, a new gestalt that to some degree changes the world. Michael Maccoby, Winning by Design: The Methods of Gordon Murray innovationsystems
Two kinds of usability An Article by Ryan Singer world.hey.com I divide usability problems into two kinds: Perceptual: "They couldn't figure out what to do next", "they couldn't find the feature", "they didn't know they could click that button..." etc. Domain-specific: "We need a way to jump back here because in their workflow this happens..." In general, usability testing only catches type 1 perceptual problems. Because in those tests you take people out of the real world and assign them tasks. Usability testing doesn't catch domain-specific problems because they only come up in real life use. uxethnography